Maximising B2B sales revenue stream

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Think globally, act locally AND think again... Not all Austrians yodel

[Monika D'Agostino] Doing business and doing it well is challenging to begin with, but widening your company's footprint and breaking into new markets is a whole different story...

Taking sales training out of the classroom

[Monika D'Agostino] US: It doesn't matter how good sales training is, if it doesn't impact with long lasting effects, it won't make a discernible difference to a sales or service person's performance...

Redefining direct sales to reach Generation C

How storytelling enhances the sales process

[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.

Dare to be counter-intuitive

[Monika D'Agostino] Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.

Women in sales - are we equals?

[Monika D'Agostino] Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".