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Redefining direct sales to reach Generation C

[Henry Buell] RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

Posted 1 month ago | Like (2)
Four projected market research trends

[Ashlan Bonnell] WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

Posted 2 months ago | Like
Shopping cart abandonment syndrome: The future of retail is now

[Mark Kirkpartick] LOS ANGELES, US: Imagine a world in the near future where teenagers have never even heard of the mall...

Posted 2 months ago | Like
Top 10 FAQs to ask when purchasing market research

[Ashlan Bonnell] Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

Posted 2 months ago | Like (1)
[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

[Mark Schefermann] Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

Posted 3 months ago | Like
[SXSW Interactive 2014] A constant state of #FOMO

[Mark Schefermann] Before coming to SXSW I asked some friends that had been before to give me some tips and advice.

Posted 4 months ago | Like
How to define market research success

[Ashlan Bonnell] WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions...

Posted 4 months ago | Like
[SXSW Interactive 2014] Must have apps

[Mark Schefermann] As you can imagine, SXSW Interactive attracts "digital natives" from all over the world that essentially wouldn't be able to survive without their mobile apps. Here is my list of top apps for SXSW Interactive 2014...

Posted 4 months ago | Like (2)
[SXSW Interactive 2014] South by Southwest and back

[Mark Schefermann] South by Southwest Interactive is one of the largest digital festivals in the world. Anyone who is in the advertising or digital industry should definitely have this event on their bucket list. This is the 21st festival and it takes place from 7-11 March in Austin, Texas. (video)

Posted 4 months ago | Like
How social networking can enhance market research

[Ashlan Bonnell] WASHINGTON, US: By 2017, just three years from now, one-third of the earth's current population, or 2.5 billion people, will be participating in social networking.

Posted 5 months ago | Like
Internet buying exchanges have morphed into the Bitcoin revolution

[Tom Cleveland] PALM COAST, FLORIDA, US: What would you make of a headline that read, "BitPay Passes 10,000 Bitcoin-Accepting Merchants On Its Payment Processing Network"?

Posted 9 months ago | Like
Reasons why the consumerisation of the enterprise is no longer a question

[Ilan Hertz] NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.

Posted 12 months ago | Like
How stock footage can enhance your video marketing

[Danny Groner] NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

Posted 12 months ago | Like (1)
Expand your online retail business internationally

[Preciouse Gross] WALTHAM, US: One of the wisest decisions you can make to expand your online retail business is to start selling your products internationally.

Posted 1 year ago | Like
The future of business is in SMS texting

[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.

Posted 1 year ago | Like
How storytelling enhances the sales process

[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.

Posted 1 year ago | Like
Dare to be counter-intuitive

[Monika D'Agostino] Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.

Posted 1 year ago | Like
Women in sales - are we equals?

[Monika D'Agostino] Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".

Posted 1 year ago | Like
How to become a new business power player

[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

Posted 1 year ago | Like (1)