[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.
[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.
[Monika D'Agostino] Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
[Monika D'Agostino] Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".
[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
[Ted Leonhardt] SEATTLE, US: Ally was just nine months from graduating when she got her first opportunity to design a brand program. It was through a connection she'd made with Tom, a creative director at the city's largest design firm.
[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
[Jeanniey Mullen] We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
|Reebok is back to its roots and leading fitness through innovation and encouragement to live life healthy and reach a state of physical and mental efficiency to make the most of our opportunities.|