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[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

[Mark Schefermann] Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

Posted 15 days ago | Like
[SXSW Interactive 2014] A constant state of #FOMO

[Mark Schefermann] Before coming to SXSW I asked some friends that had been before to give me some tips and advice.

Posted 16 days ago | Like
How to define market research success

[Ashlan Bonnell] WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions...

Posted 20 days ago | Like
[SXSW Interactive 2014] Must have apps

[Mark Schefermann] As you can imagine, SXSW Interactive attracts "digital natives" from all over the world that essentially wouldn't be able to survive without their mobile apps. Here is my list of top apps for SXSW Interactive 2014...

Posted 1 month ago | Like (2)
[SXSW Interactive 2014] South by Southwest and back

[Mark Schefermann] South by Southwest Interactive is one of the largest digital festivals in the world. Anyone who is in the advertising or digital industry should definitely have this event on their bucket list. This is the 21st festival and it takes place from 7-11 March in Austin, Texas. (video)

Posted 1 month ago | Like
How social networking can enhance market research

[Ashlan Bonnell] WASHINGTON, US: By 2017, just three years from now, one-third of the earth's current population, or 2.5 billion people, will be participating in social networking.

Posted 1 month ago | Like
Internet buying exchanges have morphed into the Bitcoin revolution

[Tom Cleveland] PALM COAST, FLORIDA, US: What would you make of a headline that read, "BitPay Passes 10,000 Bitcoin-Accepting Merchants On Its Payment Processing Network"?

Posted 5 months ago | Like
Reasons why the consumerisation of the enterprise is no longer a question

[Ilan Hertz] NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.

Posted 8 months ago | Like
How stock footage can enhance your video marketing

[Danny Groner] NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

Posted 8 months ago | Like (1)
Expand your online retail business internationally

[Preciouse Gross] WALTHAM, US: One of the wisest decisions you can make to expand your online retail business is to start selling your products internationally.

Posted 9 months ago | Like
The future of business is in SMS texting

[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.

Posted 11 months ago | Like
How storytelling enhances the sales process

[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.

Posted 11 months ago | Like
Dare to be counter-intuitive

[Monika D'Agostino] Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.

Posted 11 months ago | Like
Women in sales - are we equals?

[Monika D'Agostino] Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".

Posted 11 months ago | Like
How to become a new business power player

[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

Posted 12 months ago | Like (1)
Ally lands a brand

[Ted Leonhardt] SEATTLE, US: Ally was just nine months from graduating when she got her first opportunity to design a brand program. It was through a connection she'd made with Tom, a creative director at the city's largest design firm.

Posted 12 months ago | Like (1)
Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?

Posted 1 year ago | Like
The new age of digital publishing

[Jeanniey Mullen] We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.

Posted 1 year ago | Like (1)
What is content marketing & why should you care

[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

Posted 1 year ago | Like (1)