The official launch of Amstel Lite at the end of last month heralded a 360° communications campaign, in which consumers are invited to make the most of every moment and grab the opportunities that come their way. The message of "Make Your Play" embodies the spirit of the brand. It will be brought to life through an extensive campaign that consumers can be a part of by following the activity on Facebook, Twitter (@AmstelSA) and Instagram (AmstelSA). The beer is lower in alcohol (4% ABV) and has 25% less calories.
