OOH In brief South Africa

Auto & General wraps its tower to support the Lions

In a bold statement of its support for the Lions Super 14 rugby team, Auto & General Insurance has wrapped its 13-floor headquarters in Richmond, Johannesburg with a 1862.22m² graphical tribute to the team. Covering the length and breadth of the company's tower, the wrap is claimed to be the largest One-Way Vision perforated self-adhesive vinyl sticker in South Africa. "Covering our building is just another way of us showing our team and the rest of Johannesburg just how proud we are of the Lions rugby team," says Leon Vermaak, CEO of Auto & General.

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