Branding Africa

Increased media investment in Africa - 25 Apr 2016

By Louise Marsland

Every week it seems there is news about another media collaboration or innovation in the ICT, mobile or digital sector on the African continent. Africa is rising, no doubt about that and it is gratifying to see all the new media launches and many awards for talented young developers from the continent.
Africanews, a Euronews offshoot, which launched on the continent in January this year, launched into sub-Saharan Africa this week through a myriad of partnerships with local broadcast and internet channels; and Deutsche Welle and Channels TV announced a collaboration on the Eco@Africa channel to highlight best-practice environmental guidelines for ecological protection from all over in Africa and the world. And Econet Media also announced live NBA games for sub-Saharan Africa.
Then there are the Merck and Google investments in technological innovation and various start-up and mobile technology highlights from MTN and Techne this past week in the news.
This is our time. Have a wonderful week!

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