Focus on all things festive - 14 Dec 2015By Leigh AndrewsThe festive season is truly upon us! As a result, Nkem Nkem V shares three ways businesses can adapt the Christmas spirit on social media. With chatter and conversations constantly taking place there, it makes perfect sense to use Facebook, Twitter, Instagram and other similar platforms to spread the holiday cheer. Looking ahead to the year to come, Dee Stephens offers five tips in winning the 2016 content marketing challenge. The theme running through all five tips is offering 'smart' content that provides less quantity but more quality. Ali Twaha adds to the cheer by writing about Google's launch of 'Wi-Fi hotzone networks' in Kampala, with plans to further expand its reach to 300 locations in Uganda. This is our last newsletter for the year, but we'll still fill all continental news needs by posting content to the site over the festive season until our first newsletter for 2016. May it be merry! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
