Spring-clean those seasonal strategies - 8 Sep 2014
By Shan Radcliffe, Group Head - Retail (@Biz_Retail)
A few wonderfully warm days have let on that spring is indeed here, and what better way to welcome the season than with a little spring-cleaning? Aki Kalliatakis has given us a few tips on how to dust off our customer service departments as we roll up our sleeves and start prepping for the silly season. (Oh, don't pretend you don't have the tinsel and twinkly lights practically crawling their way down the aisles already.)
So as we tiptoe ever closer to that time of year, start thinking very carefully about your promotional strategies. Jason Frichol happened upon a coffee promo that was an instant hit... But could it spell potential losses down the line?
From product lines to online, the annual eCommerce Awards were celebrated last week with kalahari.com, Yuppiechef and Zando taking some of the top spots. Congratulations!
