Innovating online beyond click-throughs - 19 Sep 2016By Leigh Andrews
One agency that got the memo on this is Hero, which recently won the City of Cape Town's communications and PR account. MD Andrew Hall explains how his team of marketing MacGyvers are tackling the task with passion by being inventive, creative and using whatever's at hand to get the job done and provide the best possible results and returns. Thabiso Moloi offers tips on what to do if you've take the plunge to creating great online content that no one seems to be noticing. Take a step back and check that you're actually telling a great story that educates and entertains while delivering the right message to the intended audience - influencer marketing may be the step you're missing. Do your research, rethink your strategy... go forth and innovate! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
It's all about digital innovation this week, with Andre Steenekamp writing that SA's ad industry must not regress to using 
