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Editor's column

Creative inspiration, past and present - 7 Dec 2015

By Leigh Andrews

Creative inspiration, past and present - Mon, 07 Dec 2015Three South African agencies struck financial marketing gold at The Midas Awards® for the World's Best Financial Advertising. I chatted to Tom Cullinan, creative partner at The Jupiter Drawing Room (Johannesburg); Devin Kennedy, ECD at King James; and Adam Weber, ECD at Joe Public about what it takes to get financial advertising right, as well as where SA creative truly shines when compared on a global playing field like this.

Next, Barbara Cooke shares the highlights of SAARF and AMPS from 1974-2016, remembering how it all began and mourning its demise, from the initial planning discussions nearly 50 years ago in the boardroom in the Sandton offices of then-Lindsay Smithers through to the final reports set to be published in March 2016...

In another 'birth story', I found out how the recent merger of NAB and Habari Media is an agency revolution, as it's the relative new kid on the block, run by old hands with all the necessary experience.

Danette Breitenbach also takes us on the journey of a reimagined Africa, with insight into how VIMN Africa has transformed the way the world sees Africa over the past decade from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent.

Here's to a productive 'almost final work week of the year'!

PS: Our Out of Home Special Focus PDF is now available for download, click here...

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

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