The changing face of communications - 26 Oct 2015

Today sees the start of our Special Focus on Communications. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints global communications trends as well as the current media view on PR and how these two industries can better work together.

In Marsland's latest [TrendTalk] column she also focuses on the hashtag revolution, especially in light of how last week's student protests about fee increases became a national 'movement' by mid-week, rallying support across South Africa via multiple hashtags.

According to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with.

Rounding out this edition's thought leadership, Danette Breitenbach reports back from the [ITWeb Social Business Summit] that we need to get busy as social is here - the next big thing is now, with social media a boon to businesses.