Digital marketing in the spotlight - 24 Aug 2015

Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency.

Sticking with our focus on all things digital, Danette Breitenbach quotes Hando Sinisalu, co-author of The Storybook 2, The Best of Global Digital Marketing on the fact that while awards are all about creativity, clients are paying for results. This means the work awarded in creative shows is highly likely to also be effective or good for business.

Sophie Baker also delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM.

And in taking a look back on Dr Ludi Koekemoer's 'blessed journey' through advertising, with his retirement kicking in next week, Leigh Andrews finds out Koekemoer's views on the changing advertising world.

Lastly, as we're well into Women's Month, we round out the digital focus by finding out what the concept means to two of this year's Digital Edge Live female speakers, Dr Sindisiwe van Zyl and blogger Miss Milli B, and their views on how all things digital have changed life as we know it...