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Editor's column

New agencies form, online consumer trust divides - 16 Oct 2017

By Leigh Andrews

Top headlines this week:

  • Japan's media face the occupational hazard of 'death by overwork', with a ‘100-hour-a-month' overtime cap now in the works.
  • Juanita Pienaar finds out how the Demographica-Stein IAS partnership ushers in new growth in the African B2B market.
  • I also report back on one of my favourite sessions from Business of Design: Rob Stokes, chairman of Red & Yellow, explained the longevity of creative thinking and its use in not letting robots take your job with the rise of AI. Click here and here for other #BODCT overviews.
  • Kantar TNS' latest Connected Life research taps into the ‘consumer trust divide' for brands online globally, with insight into the SA consumer.

In case you missed it...

  • Research and insights abound this week, with Jessica Tennant reporting on the launch of Crimson Hexagon and YouKnow's social analytics-based consumer trends report.
  • On celebrating its 13th year, agency Ireland/Davenport shook things up by changing its name to Collective ID.
  • The King James Group has also brought together its digital agencies in Johannesburg and Cape Town to create a combined entity under the banner of King James Digital.
  • And Danette Breitenbach covered the #AmasaAwards2017, where Halo Advertising scooped the Roger Garlick Grand Prix for client Jacaranda's 'More music you love' campaign.

A busy week, as always. Click here to download your copy of our Youth Marketing Focus 2017 eBook, as curated by Louise Marsland, and keep us in the loop on your industry-specific news.

Leigh Andrews
Editor-in-Chief: Marketing & Media
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Leigh Andrews

Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander.

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