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Editor's column

From Instagram Stories to design thinking - 16 Jan 2017

By Leigh Andrews

From Instagram Stories to design thinking - Mon, 16 Jan 2017As January gains momentum, so does our coverage of all the latest happenings in the creative industry.

First up, Anne Dolischek delves into the debate surrounding Snapchat and Instagram Stories as marketing platforms, the latter of which has since grown to more than 150 million daily users in just five months. If you're not yet on top of the trend, don't miss her explanation of the similarities, differentiators and audiences each of the platforms reach.

Robert Bloom and Katherine Train tap into another top business trend at the moment – that of design thinking and the importance of empathy generation in getting it right. They'll be holding a workshop on the topic on 13 February 2017 in Cape Town through the Design Thinkers' Academy – click here to book your seat.

I also unravel into the latest Loeries Rankings with The Odd Number, the only 100% black-owned agency to feature in the top 20. Click through to hear some of their Loerie-winning radio work.

ICYMI last week, we're continuing our #BizTrends2017 reportage throughout the month, with the special section updated daily.

More than enough Monday motivation, make it a good one!

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Leigh Andrews

Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander.

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