The business realities of AR and storytelling - 24 Oct 2016By Leigh Andrews
Tied to this aspect of innovation, Johan Walters writes that augmented reality is no longer the exclusive domain of the CMO. For example, just imagine how adding AR enhancements to your printed business cards can turn those pieces of cardboard into a way to tell your, and your company's, story. One agency that excels at storytelling - and in the #Loeries2016 rankings - is Ogilvy SA. Ogilvy EMEA announced as the top ranked agency network in Africa & the Middle East, Pete Case ranked as top chief creative officer 2016, Mariana O'Kelly ranked as top ECD 2016, Tseliso Rangaka ranked as fifth best ECD 2016 and Katie Mylrea, one of this year's Young Creative winners. Find out about their personal mentors and the creative industry newcomers they take their hats off to. Read on and ready yourself for the digital future... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
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