The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Mobile is top of the big four influencers of BI change across Africa this year. The massive growth in mobile across Africa is driving resurgence in business intelligence (BI) growth, as executives across the continent see the value of having relevant, updated data at hand at all times.
By Ayanda Dlamini 29 Apr 2013 12:53
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
TechCentral wraps up the week's major technology news from around the African continent.
By Duncan McLeod 21 Aug 2012 10:24
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
Ugandans who subscribe to Orange Uganda's network can now access Wikipedia for free, according to the company publicist, Patience Tindyebwa.
By Walter Wafula 4 Apr 2012 13:51
Cherilyn Ireton, a highly respected journalist and manager from titles such the Sunday Times and Business Day, took over as the executive director of the World Editors Forum that falls under WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.
By Gill Moodie 20 Mar 2012 11:12
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
By Herman Manson 5 Jul 2011 13:30
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
By Herman Manson 12 May 2011 18:55
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
By Issa Sikiti da Silva 21 Apr 2011 09:37
The International Women's Media Foundation (IWMF) has announced the winners of the inaugural Women Entrepreneurs in the Global Digital News Frontier grants. Each grantee will receive US$20,000 to launch innovative new media enterprises.
By Carole Kimutai 21 Feb 2011 10:34
It's been only four months since the launch of Motribe and already the mobile social networking platform has reached a significant milestone. As of late last night, Thursday, 20 January 2011, the South African startup now has just over 500 000 registered users. Since launch, Motribe has had over 30 million page impressions per month, 60 000 blog posts and 58% active users (over 30 days).
By Sindy Peters 21 Jan 2011 11:33
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
By Gisele Wertheim Aymes 18 Jan 2011 14:17
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
2010 has come and gone and what a year it was. 2011 is upon us now, and I think it is time I prognosticate the digital marketing trends for this year. Here are my top 11 predictions.
By Yoray Narainpersad 11 Jan 2011 11:51
Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
By Sindy Peters 28 Oct 2010 13:36
TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.
By Herman Manson 8 Jul 2010 12:45
The School of Journalism and Media Studies at Rhodes University in Grahamstown, Eastern Cape, will host a three-day global conference on journalism education starting from 5 July 2010, head of school Prof Guy Berger told Bizcommunity.com. So far, 330 delegates - half of them from Africa - have already registered to attend the conference.
By Issa Sikiti da Silva 15 Jun 2010 09:43
Malawi mobile phone service provider TNM Limited has bemoaned increased depreciation charges, which it has attributed to losses posted in the 2008 - 2009 financial year. The company announced through its end results statement a decline in earnings with its net slipping from MK1.5 bn in 2008 to MK1.2bn in 2009.
By Gregory Gondwe 5 May 2010 09:52
Zain Malawi has signed an agreement with Multichoice Malawi to enable customers to pay their monthly DStv subscriptions through Zain's mobile money transfer facility, ZAP Khusa M'manja. Zain Malawi finance director Longa Sipula hailed the deal as an example of what mobile phones can do to improve lives.
By Gregory Gondwe 28 Apr 2010 06:49
Zain Malawi managing director Fayaz King recently told a conference of the African Union and the Economic Commission for Africa's finance ministers that Malawi has made ‘long strides' in the development of the telecommunications sector through mobile phone services compared to most African countries.
By Gregory Gondwe 12 Apr 2010 11:34
South Africa's Beryl Telecoms has engaged Telkom SA to operate and manage what is to become Malawi's third mobile phone service provider G-Mobile which is on the verge of losing its licence.
By Gregory Gondwe 3 Mar 2010 10:44
Malawi Communication Regulatory Authority (MACRA) has given Global Advanced Integrated Networks (G-Mobile), a company set to become the third mobile phone service provider, a new deadline of 12 April 2010 to roll out or risk revocation of its licence.
By Gregory Gondwe 26 Feb 2010 09:33
Zain Malawi, on 12 January 2010, launched a pilot phase of a new service that will enable customers to carry out financial transactions using their mobile phones. The mobile commerce service dubbed ZAP Khusa M'manja (money in your hands) is being rolled out this week in Malawi following a successful performance in East Africa Zain operations.
By Gregory Gondwe 15 Jan 2010 11:48
Malawi's third mobile phone service provider, G-Mobile, has entered a pact with Alliance Media, Malawi's largest airport and outdoor media company to install billboards across the country, in the run up to its launch.
By Gregory Gondwe 30 Nov 2009 12:54
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