Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...
Jessica Tennant 26 Jul 2018
Design Indaba speaker Mark Kamau is a Kenyan on a mission to connect everyone in Africa, and then the rest of the world, to the internet...
Louise Marsland 26 Feb 2018
Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...
Sue Disler 22 Feb 2018
Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...
Juanita Pienaar 20 Feb 2018
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
Oresti Patricios 20 Jan 2014
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
Wikus Engelbrecht 18 Jun 2012
As riots and revolution rocks the Arab world, the rulers of Abu Dhabi are building yet another offshore island villa complex for the super-rich. Designer Dror Benshetrit, speaking on day one of the annual Design Indaba conference, currently underway at CTICC in Cape Town, admits he spent several minutes laughing loudly over the phone during the call in which he was told he'd won the design contract that he'd designed in only five weeks. [view twitterfall]
Herman Manson 24 Feb 2011
Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.
Herman Manson 28 Jun 2010
The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.
Issa Sikiti da Silva 9 Apr 2010