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Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Enhancing your printing solution to work smarter, easier and more profitably

The printing industry has changed, with many established printer providers, as well as new companies, adopting digital printing solutions to meet the demands of the print market.

By Leon Minnie 13 Jun 2014 07:00

Brand relevance and the printing press
Brand relevance and the printing press

The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.

By Lisa Basson 18 Feb 2014 09:25

[2014 trends] The changing landscape of design
[2014 trends] The changing landscape of design

One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)

By Dave Nemeth 30 Jan 2014 08:17

Challenges faced by online publishers in South Africa
Challenges faced by online publishers in South Africa

Recent industry reports clearly show that online media platforms are growing rapidly more than traditional ones, but yet are not being taken seriously by advertisers and media buying agencies.

By Paul Scott 19 Dec 2013 10:17

The emperor's new paywall

Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.

By Styli Charalambous 6 Nov 2013 15:00

Lack of flexibility major drawback in print advertising

Many South African media buyers and advertisers make the mistake of paying a premium for a print publication's entire subscriber base, or even its claimed pass-on readership, when they are simply aiming to talk to a small sub-set of that audience.

By Marcus Stephens 22 Jul 2013 07:30

What it takes to transform your print business

Organisations of all sizes are looking at every part of their IT infrastructure in an effort to find additional cost savings. Believe it or not, the print infrastructure is still one place most haven't looked - and it's a huge opportunity for resellers.

By Craig Green 9 Jul 2013 16:30

Marketers should make the most of their resources

While the digital sphere explodes with both content and marketing options, print is still a major component of the marketer's arsenal. In fact, it is estimated that print comprises approximately 40% of a company's marketing budget.

By Anthony Swart 7 Jun 2013 09:59

Combining print and digital advertising

In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings.

By Linda Gibson 26 Apr 2013 06:05

The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013 07:46

Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

Print partnerships assist in a shifting landscape
Print partnerships assist in a shifting landscape

The print industry is in a state of evolution, sometimes putting pressure on companies, printers and all those involved in the sector.

By Gary Davies 19 Mar 2013 16:17

Impact of outsourcing print management
Impact of outsourcing print management

Responding to media claims that outsourcing print management will have a beneficial effect in beating the recession for print buyers, the Printing Industries Federation of Southern Africa has responded that the long-term effects will result in dire consequences.

By Patrick Lacy 7 Mar 2013 08:47

Print management in 2013

I believe that this year will prove to be positive for the both the print and print management sector as I see a number of beneficial trends emerging.

By Anthony Swart 22 Feb 2013 16:34

TNA - really pro-ANC?
TNA - really pro-ANC?

NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.

By Rod Baker 4 Feb 2013 10:14

[2013 trends] Opportunities for growth within marketing and advertising arena
[2013 trends] Opportunities for growth within marketing and advertising arena

There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.

By Johanna McDowell 29 Jan 2013 12:41

[2013 trends] Predictions for the retail sector
[2013 trends] Predictions for the retail sector

A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.

By Gareth Pearson 23 Jan 2013 12:48

[2013 trends] Targeted direct marketing to come into its own
[2013 trends] Targeted direct marketing to come into its own

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.

By Warren Moss 22 Jan 2013 10:16

Evolutions in the printer industry

Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.

By Heinrich Pretorius 9 Nov 2012 06:04

Why solid ink is better for your business

With the huge volume of printer use in an office environment, companies are starting to reassess how to keep this reliable and make it more efficient. Traditional printing methods, such as laser printing, have dominated this space for many years, so the move to a different, more innovative solution is often seen as a slightly uncomfortable jump for any business.

By Ernest Leong 13 Oct 2012 11:14

Making technical advertising relevant

Open any technical journal and, with a few exceptions, the advertising is dire. The company logo is usually right at the top, highlighting the real problem: the advertiser thinks their ad is all about them.

By Ann Druce 11 Oct 2012 06:23

E-zines and digital dailies: Could apps save the publishing industry?

The most recent ABC figures have painted a picture of decline for newspapers, including a 6.7% drop in circulation figures for dailies and 4,9% for weekend papers. Although magazines are holding strong, they are becoming luxury items, able to compete because they are by nature more niched than newspapers.

By Wesley Lynch 17 Sep 2012 11:32

Naspers' Steve Pacak on digital, print and the future
Naspers' Steve Pacak on digital, print and the future

Naspers released another set of good results for the year to the end of March 2012 - boosted by a rise in revenue from its internet businesses in emerging markets across the globe. However, the pay-TV business here in South Africa and the rest of the continent also contributed substantially to the bottom line. Naspers financial director Steve Pacak tells Bizcommunity why DStv had a good year, what the future of pay-TV looks like and why, with the Media24 print business, there's some heartening news for journalists.

By Gill Moodie 29 Jun 2012 07:15

Food labelling legislation - not just about compliance

The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession.

By Odette van der Haar 15 May 2012 09:12

[2012 trends] GFC's impact on media-marketing arena
[2012 trends] GFC's impact on media-marketing arena

There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.

By Karen Phelan 18 Jan 2012 15:59

Where to for Avusa in an ever-tougher media world?

Is it fair to ask if the wheels are threatening to come off Avusa, when the grapevine is buzzing with news that seems to indicate a pulling back by the company, namely, that it has been decided that the East London-based Daily Dispatch newspaper will shut its press and be printed in Port Elizabeth from February next year; that the Zappon deals website, launched this year, is being put on ice; and that there is talk of significant cost-cutting in order to stave off retrenchments?

By Gill Moodie 16 Nov 2011 10:42

The Birdcage: looking back at ad awards

Creaming the top is always a contentious issue and every year we hear people moan about the unfairness of ad awards, ad nauseam. Mostly from the losers. Which got me thinking. About the contents of my fridge, my looming deadline, where I left my keys and where Loerie judges judge.

By Maria Berrios-Carter 17 Oct 2011 10:46

The true story of Bizcommunity lies in the numbers - Bizcommunity.com
The true story of Bizcommunity lies in the numbers

Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content.

By Robin Parker, Issued by Bizcommunity.com 26 Sep 2011 14:10

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