Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...
By Jacques van Wyk 12 Oct 2015 06:32
Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever...
By Caron de Fortier 9 Jul 2015 11:50
Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...
By Ann Nurock 2 Jul 2015 07:57
Organisations wanting to toe the compliance line when it comes to regulatory requirements linked to PoPI and FICA, must factor paper-based documentation into their governance, risk and compliance strategies, or run the risk of non compliance...
By Andrew Griffith 1 Feb 2015 09:47
Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide...
By Louise Marsland 12 Nov 2014 05:46
Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...
By Chemory Gunko 3 Jul 2014 12:52
The printing industry has changed, with many established printer providers, as well as new companies, adopting digital printing solutions to meet the demands of the print market.
By Leon Minnie 13 Jun 2014 07:00
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
By Dave Nemeth 30 Jan 2014 08:17
Recent industry reports clearly show that online media platforms are growing rapidly more than traditional ones, but yet are not being taken seriously by advertisers and media buying agencies.
By Paul Scott 19 Dec 2013 10:17
Many South African media buyers and advertisers make the mistake of paying a premium for a print publication's entire subscriber base, or even its claimed pass-on readership, when they are simply aiming to talk to a small sub-set of that audience.
By Marcus Stephens 22 Jul 2013 07:30
Organisations of all sizes are looking at every part of their IT infrastructure in an effort to find additional cost savings. Believe it or not, the print infrastructure is still one place most haven't looked - and it's a huge opportunity for resellers.
By Craig Green 9 Jul 2013 16:30
While the digital sphere explodes with both content and marketing options, print is still a major component of the marketer's arsenal. In fact, it is estimated that print comprises approximately 40% of a company's marketing budget.
By Anthony Swart 7 Jun 2013 09:59
Responding to media claims that outsourcing print management will have a beneficial effect in beating the recession for print buyers, the Printing Industries Federation of Southern Africa has responded that the long-term effects will result in dire consequences.
By Patrick Lacy 7 Mar 2013 08:47
NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.
By Rod Baker 4 Feb 2013 10:14
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
By Warren Moss 22 Jan 2013 10:16
Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.
By Heinrich Pretorius 9 Nov 2012 06:04