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Interactive print is crucial to direct marketing, says white paper

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...

By Jacques van Wyk 12 Oct 2015 06:32

[TrendTalk] Print needs to be 'sold' differently
[TrendTalk] Print needs to be 'sold' differently

If brands prize reaching consumers across all touch points wherever they are, why do media still have to justify using print to do the same?...

By Louise Marsland 11 Sep 2015 09:00

Caron de Fortier
Centralising print services for more effective printer fleet management

Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever...

By Caron de Fortier 9 Jul 2015 11:50

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

[NewsMaker] Michelle Vahl
[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

A case history of branding from scratch
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Andrew Griffith
Why paper could be the downfall of compliance

Organisations wanting to toe the compliance line when it comes to regulatory requirements linked to PoPI and FICA, must factor paper-based documentation into their governance, risk and compliance strategies, or run the risk of non compliance...

By Andrew Griffith 1 Feb 2015 09:47

[NewsMaker] Tandi Potgieter
[NewsMaker] Tandi Potgieter

Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide...

By Louise Marsland 12 Nov 2014 05:46

Diane Charton
Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

© Olivier Le Moal -
Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Leon Minnie
Enhancing your printing solution to work smarter, easier and more profitably

The printing industry has changed, with many established printer providers, as well as new companies, adopting digital printing solutions to meet the demands of the print market.

By Leon Minnie 13 Jun 2014 07:00

Brand relevance and the printing press
Brand relevance and the printing press

The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.

By Lisa Basson 18 Feb 2014 09:25

[2014 trends] The changing landscape of design
[2014 trends] The changing landscape of design

One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)

By Dave Nemeth 30 Jan 2014 08:17

Challenges faced by online publishers in South Africa
Challenges faced by online publishers in South Africa

Recent industry reports clearly show that online media platforms are growing rapidly more than traditional ones, but yet are not being taken seriously by advertisers and media buying agencies.

By Paul Scott 19 Dec 2013 10:17

© Pixel & Création -
The emperor's new paywall

Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.

By Styli Charalambous 6 Nov 2013 15:00

Marcus Stephens
Lack of flexibility major drawback in print advertising

Many South African media buyers and advertisers make the mistake of paying a premium for a print publication's entire subscriber base, or even its claimed pass-on readership, when they are simply aiming to talk to a small sub-set of that audience.

By Marcus Stephens 22 Jul 2013 07:30

Craig Green
What it takes to transform your print business

Organisations of all sizes are looking at every part of their IT infrastructure in an effort to find additional cost savings. Believe it or not, the print infrastructure is still one place most haven't looked - and it's a huge opportunity for resellers.

By Craig Green 9 Jul 2013 16:30

Anthony Swart
Marketers should make the most of their resources

While the digital sphere explodes with both content and marketing options, print is still a major component of the marketer's arsenal. In fact, it is estimated that print comprises approximately 40% of a company's marketing budget.

By Anthony Swart 7 Jun 2013 09:59

Linda Gibson
Combining print and digital advertising

In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings.

By Linda Gibson 26 Apr 2013 06:05

Chemory Gunko
The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013 07:46

Douglas Kruger
Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

Print partnerships assist in a shifting landscape
Print partnerships assist in a shifting landscape

The print industry is in a state of evolution, sometimes putting pressure on companies, printers and all those involved in the sector.

By Gary Davies 19 Mar 2013 16:17

Impact of outsourcing print management
Impact of outsourcing print management

Responding to media claims that outsourcing print management will have a beneficial effect in beating the recession for print buyers, the Printing Industries Federation of Southern Africa has responded that the long-term effects will result in dire consequences.

By Patrick Lacy 7 Mar 2013 08:47

Anthony Swart
Print management in 2013

I believe that this year will prove to be positive for the both the print and print management sector as I see a number of beneficial trends emerging.

By Anthony Swart 22 Feb 2013 16:34

TNA - really pro-ANC?
TNA - really pro-ANC?

NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.

By Rod Baker 4 Feb 2013 10:14

[2013 trends] Opportunities for growth within marketing and advertising arena
[2013 trends] Opportunities for growth within marketing and advertising arena

There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.

By Johanna McDowell 29 Jan 2013 12:41

[2013 trends] Predictions for the retail sector
[2013 trends] Predictions for the retail sector

A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.

By Gareth Pearson 23 Jan 2013 12:48

[2013 trends] Targeted direct marketing to come into its own
[2013 trends] Targeted direct marketing to come into its own

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.

By Warren Moss 22 Jan 2013 10:16

Heinrich Pretorius
Evolutions in the printer industry

Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.

By Heinrich Pretorius 9 Nov 2012 06:04

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