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Combining print and digital advertising
[Linda Gibson] In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings. 26 Apr 2013 06:05
The thing about brand guidelines
[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity. 17 Apr 2013 07:46
Seven stages in becoming an industry expert
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video] 13 Apr 2013 06:31
Print partnerships assist in a shifting landscape
[Gary Davies] The print industry is in a state of evolution, sometimes putting pressure on companies, printers and all those involved in the sector. 19 Mar 2013 16:17
Impact of outsourcing print management
[Patrick Lacy] Responding to media claims that outsourcing print management will have a beneficial effect in beating the recession for print buyers, the Printing Industries Federation of Southern Africa has responded that the long-term effects will result in dire consequences. 7 Mar 2013 08:47
Print management in 2013
[Anthony Swart] I believe that this year will prove to be positive for the both the print and print management sector as I see a number of beneficial trends emerging. 22 Feb 2013 16:34
TNA - really pro-ANC?
[Rod Baker] NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN. 4 Feb 2013 10:14
[2013 trends] Opportunities for growth within marketing and advertising arena
[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence. 29 Jan 2013 12:41
[2013 trends] Predictions for the retail sector
[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013. 23 Jan 2013 12:48
[2013 trends] Targeted direct marketing to come into its own
[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16
Evolutions in the printer industry
[Heinrich Pretorius] Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve. 9 Nov 2012 06:04
Why solid ink is better for your business
[Ernest Leong] With the huge volume of printer use in an office environment, companies are starting to reassess how to keep this reliable and make it more efficient. Traditional printing methods, such as laser printing, have dominated this space for many years, so the move to a different, more innovative solution is often seen as a slightly uncomfortable jump for any business. 13 Oct 2012 11:14
Making technical advertising relevant
[Ann Druce] Open any technical journal and, with a few exceptions, the advertising is dire. The company logo is usually right at the top, highlighting the real problem: the advertiser thinks their ad is all about them. 11 Oct 2012 06:23
E-zines and digital dailies: Could apps save the publishing industry?
[Wesley Lynch] The most recent ABC figures have painted a picture of decline for newspapers, including a 6.7% drop in circulation figures for dailies and 4,9% for weekend papers. Although magazines are holding strong, they are becoming luxury items, able to compete because they are by nature more niched than newspapers. 17 Sep 2012 11:32
Naspers' Steve Pacak on digital, print and the future
[Gill Moodie] Naspers released another set of good results for the year to the end of March 2012 - boosted by a rise in revenue from its internet businesses in emerging markets across the globe. However, the pay-TV business here in South Africa and the rest of the continent also contributed substantially to the bottom line. Naspers financial director Steve Pacak tells Bizcommunity why DStv had a good year, what the future of pay-TV looks like and why, with the Media24 print business, there's some heartening news for journalists. 29 Jun 2012 07:15
Food labelling legislation - not just about compliance
[Odette van der Haar] The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession. 15 May 2012 09:12
[2012 trends] GFC's impact on media-marketing arena
[Karen Phelan] There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena. 18 Jan 2012 15:59
Where to for Avusa in an ever-tougher media world?
[Gill Moodie] Is it fair to ask if the wheels are threatening to come off Avusa, when the grapevine is buzzing with news that seems to indicate a pulling back by the company, namely, that it has been decided that the East London-based Daily Dispatch newspaper will shut its press and be printed in Port Elizabeth from February next year; that the Zappon deals website, launched this year, is being put on ice; and that there is talk of significant cost-cutting in order to stave off retrenchments? 16 Nov 2011 10:42
The Birdcage: looking back at ad awards
[Maria Berrios-Carter] Creaming the top is always a contentious issue and every year we hear people moan about the unfairness of ad awards, ad nauseam. Mostly from the losers. Which got me thinking. About the contents of my fridge, my looming deadline, where I left my keys and where Loerie judges judge. 17 Oct 2011 10:46
The true story of Bizcommunity lies in the numbers
[Robin Parker, Issued by Bizcommunity.com] Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content. 26 Sep 2011 14:10
Stuff guys want
[Herman Manson] Toby Shapshak is a widely respected journalist and editor. Apart from editing gadget magazine Stuff, which launched in South Africa under his editorship in November 2007 and has since seen excellence circulation growth, he is a columnist for The Times and a contributing editor for Business Day's Wanted magazine - and now he is also taking over from Kevin Fine as host of the weekly Biz Takeouts radio show. 7 Sep 2011 12:38
Marketing and media times are changin' - fassssst
[Chris Moerdyk] So, Bizcommunity.com is 10 years old - I find it hard to believe. It seems like only yesterday that one of its founders, Andre Rademan, phoned me to ask about using my scribblings on his new site. Just thinking of that day made me realise of how times have changed in the media and marketing world. [twitterfall] 23 Aug 2011 09:49
Koos Bekker on Media24's future and how it fixed last year's 'bloody mess'
[Gill Moodie] Media24 has been much in the news lately, what with various rounds of restructuring and retrenching. So a tumultuous time for the media company and that's not even the half of it, as it has also weathered the very troubled installation of a new IT system that governs its distribution and subscription systems. Koos Bekker, CEO of Media24's parent company, the global giant Naspers, tells Bizcommunity why the new system was a "bloody mess", how they've remedied the situation and why the company sees the tablet as a total game-changer. [poll] 29 Jun 2011 13:05
Something's going on underground
[Gill Moodie] The divide between the increasingly white-collar journalists and the more blue-collar production, sales and distribution departments is growing and, increasingly, people like you and me understand less and less about the nuts and bolts of the business of publishing. So mention "the presses" and I picture a gang of ink-stained men in overalls slaving away in a subterranean maze of machines and gigantic rolls of newsprint. 2 Mar 2011 12:22
Bills, bans and BEE: a review of 2010, and a peek into 2011
[Odette van der Haar] We all expected 2010 to be a difficult year following the global economic recession, but the local advertising and communications industry faced some unexpected challenges which had little to do with economics and everything to do with a rapidly changing social, political and legal environment. 13 Dec 2010 10:12
Media freedom: things fall apart
[Issa Sikiti da Silva] Like in Chinua Achebe's novel Things Fall Apart, South Africa's media freedom is slowly but surely falling apart, wiping out 15 years of freedom of expression and open criticism gained through the democratic platform. President Jacob Zuma, the man branded by The Citizen newspaper's today editorial as an enemy of media freedom, this week put the last nail in the coffin to start the 'burial ceremony' of what ANC insiders call the 'enemies of the revolution'. 13 Aug 2010 13:07
Isolezwe, Entrepreneur, Top Billing score big at ABC figures
[Issa Sikiti da Silva] Despite the current 'stiff' economic conditions, which nevertheless foretell some hope for the future, Entrepreneur, Top Billing and Isolezwe were the overall winners in circulation during the first quarter of 2010, according to the latest figures released today, Tuesday, 18 May 2010, by the Audit Bureau of Circulations (ABC). 18 May 2010 11:14
[Festival of Media] Will print survive?
[Rod Baker] VALENCIA, SPAIN: Following the thoughts of Alisa Bowen, SVP, head of consumer publishing, Thomson Reuters and Mike Cooper, worldwide CEO of PHD, the question could almost be posed - do we care if print survives? Bowen and Cooper made presentations and shared their thoughts on the future of print at the Festival of Media 2010 in Valenica, Spain. 21 Apr 2010 11:47
Riaan Wolmarans - SA editor in the streets of London
[Issa Sikiti da Silva] Former Mail & Guardian Online editor Riaan Wolmarans now works and lives in London after being appointed production editor for special reports at the Financial Times (FT) newspaper. In an interview with Bizcommunity.com last week, he spoke about his new job, British media's high level of professionalism, what he perceives as the poor quality of South Africa's Sunday newspapers and SA's crime. 8 Mar 2010 06:15
[2010 trends] 10 communication trends for SA
[Gisele Wertheim Aymes] Unquestionably, 2010 will be a more positive year for the South African media, marketing and communications industry, not least of which will be the fruition of many years of passion and commitment to host of the 2010 FIFA World Cup. 12 Jan 2010 10:46

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