Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.
By Styli Charalambous 6 Nov 2013 15:00
Many South African media buyers and advertisers make the mistake of paying a premium for a print publication's entire subscriber base, or even its claimed pass-on readership, when they are simply aiming to talk to a small sub-set of that audience.
By Marcus Stephens 22 Jul 2013 07:30
Organisations of all sizes are looking at every part of their IT infrastructure in an effort to find additional cost savings. Believe it or not, the print infrastructure is still one place most haven't looked - and it's a huge opportunity for resellers.
By Craig Green 9 Jul 2013 16:30
While the digital sphere explodes with both content and marketing options, print is still a major component of the marketer's arsenal. In fact, it is estimated that print comprises approximately 40% of a company's marketing budget.
By Anthony Swart 7 Jun 2013 09:59
In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings.
By Linda Gibson 26 Apr 2013 06:05
With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
By Chemory Gunko 17 Apr 2013 07:46
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
By Douglas Kruger 13 Apr 2013 06:31
The print industry is in a state of evolution, sometimes putting pressure on companies, printers and all those involved in the sector.
By Gary Davies 19 Mar 2013 16:17
Responding to media claims that outsourcing print management will have a beneficial effect in beating the recession for print buyers, the Printing Industries Federation of Southern Africa has responded that the long-term effects will result in dire consequences.
By Patrick Lacy 7 Mar 2013 08:47
I believe that this year will prove to be positive for the both the print and print management sector as I see a number of beneficial trends emerging.
By Anthony Swart 22 Feb 2013 16:34
NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.
By Rod Baker 4 Feb 2013 10:14
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
By Warren Moss 22 Jan 2013 10:16
Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.
By Heinrich Pretorius 9 Nov 2012 06:04
With the huge volume of printer use in an office environment, companies are starting to reassess how to keep this reliable and make it more efficient. Traditional printing methods, such as laser printing, have dominated this space for many years, so the move to a different, more innovative solution is often seen as a slightly uncomfortable jump for any business.
By Ernest Leong 13 Oct 2012 11:14
Open any technical journal and, with a few exceptions, the advertising is dire. The company logo is usually right at the top, highlighting the real problem: the advertiser thinks their ad is all about them.
By Ann Druce 11 Oct 2012 06:23
The most recent ABC figures have painted a picture of decline for newspapers, including a 6.7% drop in circulation figures for dailies and 4,9% for weekend papers. Although magazines are holding strong, they are becoming luxury items, able to compete because they are by nature more niched than newspapers.
By Wesley Lynch 17 Sep 2012 11:32
Naspers released another set of good results for the year to the end of March 2012 - boosted by a rise in revenue from its internet businesses in emerging markets across the globe. However, the pay-TV business here in South Africa and the rest of the continent also contributed substantially to the bottom line. Naspers financial director Steve Pacak tells Bizcommunity why DStv had a good year, what the future of pay-TV looks like and why, with the Media24 print business, there's some heartening news for journalists.
By Gill Moodie 29 Jun 2012 07:15
The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession.
By Odette van der Haar 15 May 2012 09:12
There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.
By Karen Phelan 18 Jan 2012 15:59
Is it fair to ask if the wheels are threatening to come off Avusa, when the grapevine is buzzing with news that seems to indicate a pulling back by the company, namely, that it has been decided that the East London-based Daily Dispatch newspaper will shut its press and be printed in Port Elizabeth from February next year; that the Zappon deals website, launched this year, is being put on ice; and that there is talk of significant cost-cutting in order to stave off retrenchments?
By Gill Moodie 16 Nov 2011 10:42
Creaming the top is always a contentious issue and every year we hear people moan about the unfairness of ad awards, ad nauseam. Mostly from the losers. Which got me thinking. About the contents of my fridge, my looming deadline, where I left my keys and where Loerie judges judge.
By Maria Berrios-Carter 17 Oct 2011 10:46
Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content.
By Robin Parker, Issued by Bizcommunity.com 26 Sep 2011 14:10
Toby Shapshak is a widely respected journalist and editor. Apart from editing gadget magazine Stuff, which launched in South Africa under his editorship in November 2007 and has since seen excellence circulation growth, he is a columnist for The Times and a contributing editor for Business Day's Wanted magazine - and now he is also taking over from Kevin Fine as host of the weekly Biz Takeouts radio show.
By Herman Manson 7 Sep 2011 12:38
So, Bizcommunity.com is 10 years old - I find it hard to believe. It seems like only yesterday that one of its founders, Andre Rademan, phoned me to ask about using my scribblings on his new site. Just thinking of that day made me realise of how times have changed in the media and marketing world. [twitterfall]
By Chris Moerdyk 23 Aug 2011 09:49
Media24 has been much in the news lately, what with various rounds of restructuring and retrenching. So a tumultuous time for the media company and that's not even the half of it, as it has also weathered the very troubled installation of a new IT system that governs its distribution and subscription systems. Koos Bekker, CEO of Media24's parent company, the global giant Naspers, tells Bizcommunity why the new system was a "bloody mess", how they've remedied the situation and why the company sees the tablet as a total game-changer. [poll]
By Gill Moodie 29 Jun 2011 13:05
The divide between the increasingly white-collar journalists and the more blue-collar production, sales and distribution departments is growing and, increasingly, people like you and me understand less and less about the nuts and bolts of the business of publishing. So mention "the presses" and I picture a gang of ink-stained men in overalls slaving away in a subterranean maze of machines and gigantic rolls of newsprint.
By Gill Moodie 2 Mar 2011 12:22
We all expected 2010 to be a difficult year following the global economic recession, but the local advertising and communications industry faced some unexpected challenges which had little to do with economics and everything to do with a rapidly changing social, political and legal environment.
By Odette van der Haar 13 Dec 2010 10:12
Like in Chinua Achebe's novel Things Fall Apart, South Africa's media freedom is slowly but surely falling apart, wiping out 15 years of freedom of expression and open criticism gained through the democratic platform. President Jacob Zuma, the man branded by The Citizen newspaper's today editorial as an enemy of media freedom, this week put the last nail in the coffin to start the 'burial ceremony' of what ANC insiders call the 'enemies of the revolution'.
By Issa Sikiti da Silva 13 Aug 2010 13:07
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