IAB Digital Summit & Bookmarks 2015 contributor articles


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Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

Q&A with IAB Digital Summit speaker Eyabo Macauley
Q&A with IAB Digital Summit speaker Eyabo Macauley

As part of an exclusive five-part series, Bizcommunity chats to Eyabo Macauley, Head of EMEA Advertising at Shazam, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Eyabo Macauley 16 Feb 2015 08:00

Q&A with IAB Digital Summit speaker Dmitry Shishkin
Q&A with IAB Digital Summit speaker Dmitry Shishkin

As part of an exclusive five-part series, Bizcommunity chats to Dmitry Shishkin, BBC Digital Development Editor, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Dmitry Shishkin 13 Feb 2015 08:42

Q&A with IAB Digital Summit speaker David Doty
Q&A with IAB Digital Summit speaker David Doty

As part of an exclusive five-part series, Bizcommunity chats to David Doty, Executive Vice President of IAB US and international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By David Doty 11 Feb 2015 08:00

Q&A with IAB Digital Summit speaker Zeinab Badawi
Q&A with IAB Digital Summit speaker Zeinab Badawi

As part of an exclusive five-part series, Bizcommunity chats to Zeinab Badawi, presenter of BBC World News, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Zeinab Badawi 4 Feb 2015 08:00

Q&A with IAB Digital Summit speaker Matthew Bull
Q&A with IAB Digital Summit speaker Matthew Bull

As part of an exclusive five-part series, Bizcommunity chats to Matthew Bull from The Bull White House in New York, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Matthew Bull 28 Jan 2015 07:57

[The Bookmarks 2013]: Biz Takeouts at the Awards
[The Bookmarks 2013]: Biz Takeouts at the Awards

On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)

By Warren Harding 18 Nov 2013 12:26

[The Bookmarks 2013]: Cresting the digital wave
[The Bookmarks 2013]: Cresting the digital wave

The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.

By Terry Levin 15 Nov 2013 10:09

[The Bookmarks 2013]: Judges' comments on entries for 2013 awards
[The Bookmarks 2013]: Judges' comments on entries for 2013 awards

The Bookmarks workshop in Johannesburg on 12 November, hosted a discussion by some of the judges of the awards, which take place in Cape Town on 14 November.

By Danette Breitenbach 13 Nov 2013 11:33

[The Bookmarks 2013]: This year's big predictions
[The Bookmarks 2013]: This year's big predictions

A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.

By Ben Wagner 12 Nov 2013 06:28

[The Bookmarks 2013]: Q&A with Bookmarks chair, Nikki Cockcroft
[The Bookmarks 2013]: Q&A with Bookmarks chair, Nikki Cockcroft

On digital goddesses, role models and looking hot! Nikki Cockcroft kindly takes time out of her busy schedule as a mom and chair of the Bookmarks Awards to answer our questions.

By Terry Levin 8 Nov 2013 07:00

[The Bookmarks 2013]: Q&A with Bookmarks judge Laura Jordan Bambach
[The Bookmarks 2013]: Q&A with Bookmarks judge Laura Jordan Bambach

Bookmarks Awards 2013 judge, visiting creative director and multi-award winner, Laura Jordan Bambach chatted to me about life in the digital 'verse.

By Terry Levin 6 Nov 2013 07:30

Dixon on the Bookmarks
Dixon on the Bookmarks

Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.

By Terry Levin 24 Oct 2013 05:52

Jordan Scott
The Bookmarks Awards: Hollywood Glamour... and the winners are...

Held at the Artscape, it was like stepping into a scene from the Oscar's. Everyone was dressed to the nines and the bubbles flowed as the who's who of the advertising world rubbed shoulders and waited in anticipation to see who would come out on top.

By Jordan Scott 5 Nov 2012 06:54

[Bookmarks 2011] The geeks have the floor
[Bookmarks 2011] The geeks have the floor

On Thursday, 10 November 2011, the fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year's chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.

By Herman Manson 11 Nov 2011 10:52

Africa finally gets to tell its story - Africa.com founder Teresa Clarke
Africa finally gets to tell its story - Africa.com founder Teresa Clarke

Teresa Clarke, the chairman and CEO of Africa.com which she launched in 2010, visited South Africa as an international judge at the Bookmarks Awards that took place on Thursday, 9 November 2011, in Cape Town. Bizcommunity.com spoke to her about her company, Bookmarks entries, and emerging trends.

By Herman Manson 8 Nov 2011 12:11

Look beyond digital campaigns to long-term goals - Bookmarks judge
Look beyond digital campaigns to long-term goals - Bookmarks judge

The Bookmarks award judging is done and dusted, and by Thursday evening, 10 November 2011, ad land will know who has won what in the only award show dedicated to rewarding creativity and effectiveness in SA's digital marketing and publishing industries. This year Antti Kupila, Sid Lee Amsterdam technical director, was invited as an international rep on the ad judging panel. He spoke to Bizcommunity about the standards of SA work, emerging trends in digital marketing and the lack of a global reputation in our digital sector.

By Herman Manson 7 Nov 2011 13:09

Bookmarks 2011 promises to do better
Bookmarks 2011 promises to do better

The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years.

By Herman Manson 14 Oct 2011 10:14

Award-show behaving badly
Award-show behaving badly

Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back - albeit cautiously.

By Herman Manson 19 Nov 2010 09:47

Digital delight as Internet grows, but wait a minute!
Digital delight as Internet grows, but wait a minute!

The global Internet market is growing continuously and at a fast pace, generating more websites, more users and ad spaces, more ad impressions and shifting more money from print to online, Adtech head of global CRM Suhela Gremmel declared yesterday, Tuesday, 16 November 2010, in Johannesburg. Frankfurt-based Gremmel was speaking at the 2010 Bookmarks Workshop in Craighall Park.

By Issa Sikiti da Silva 17 Nov 2010 10:28

Bookmarks build credibility with focus on campaign results
Bookmarks build credibility with focus on campaign results

The annual Bookmark Awards, which awards digital marketing and publishing excellence, seems to have started finding its feet on the local awards circuit. It has grown from 120 entries at its launch in 2008 to 229 in 2009 and finally reached the 400 mark in 2010. It has also become known for its uncompromising stand against giving out awards just for the sake of it.

By Herman Manson 11 Nov 2010 15:11

When a click doesn't pay
When a click doesn't pay

South African publishers are facing increasing pressure from advertisers to adopt a pricing model based on the clickthrough rate on banner ads, rather than the more traditional CPM (cost per mille or cost per thousand), pricing model, which is based on a fixed price for every 1000 impressions served.

By Herman Manson 25 Oct 2010 10:18

OPA embrace new name, direction
OPA embrace new name, direction

The Online Publishers Association (OPA) last night, Tuesday, 25 May 2010, relaunched itself as the Digital Media & Marketing Association (DMMA), announcing not only a new name but also a new strategy to draw in more of the digital marketing industry.

By Herman Manson 26 May 2010 10:32

Issa Sikiti da Silva
Take digital marketing seriously, brands urged

The South African digital marketing adspend, which represents only a fraction (1.7%) of the total adspend, has become a cause for concern for industry watchers who believe businesses are not putting enough effort and resources to develop a sector full of opportunities and innovations.

By Issa Sikiti da Silva 19 Nov 2009 12:09

Issa Sikiti da Silva
OPA's 2009 workshops outline changes, vision

The 2009 Bookmarks Awards have come and gone, but prior to the event the Online Publishers Association (OPA), which is tasked to reward excellence, hosted workshops to announce some changes and outline its future vision.

By Issa Sikiti da Silva 16 Nov 2009 11:06

Issa Sikiti da Silva
Wake up, go digital to maximise your opportunities

In developing markets in general and in South Africa in particular, where computer Internet penetration is low, mobile is a proxy of Internet connectivity and is often the first screen, said Rick Joubert of Yonder Mobile Media, speaking at Tony Koenderman's Brainstorm conference in Johannesburg and Cape Town earlier this week.

By Issa Sikiti da Silva 13 Nov 2009 12:22

Ten Brainstorm nuggets on digital advertising
Ten Brainstorm nuggets on digital advertising

Why is digital online advertising proving the toughest brief our industry has ever had to crack? Here is some value mined from from the gurus assembled at Tony Koenderman's Brainstorm sessions which took place in both Cape Town and Johannesburg this week

By Terry Levin 12 Nov 2009 07:37

Local ad industry falling behind in online race
Local ad industry falling behind in online race

Speaking at the Art of Digital Planning Workshop hosted by Digivox and Bizcommunity.com in Cape Town last week, Adrian Hewlett, chair of the Online Publishers Association (OPA) - the South African body armed with all the definitive info about global online stats, spends and trends - threw some welcome new light on the subject of digital revenue potential.

By Terry Levin 19 Oct 2009 11:44

Bull bangs the drums for digital
Bull bangs the drums for digital

It seems the digital medium is still not being taken seriously by the creative industry, as evidenced by last year's Bookmark Awards. Matthew Bull, chairman of the Lowe Bull Group and worldwide creative director of Lowe Worldwide, as well as creative counsel for the Online Publishers' Association (OPA), told Bizcommunity.com, however, that digital will be everything in 10 - 20 years' time and the South African industry needs to understand and prepare for this.

By Sindy Peters 22 Jan 2009 10:21

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