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The Bookmarks Awards: Hollywood Glamour... and the winners are...
[Jordan Scott] Held at the Artscape, it was like stepping into a scene from the Oscar's. Everyone was dressed to the nines and the bubbles flowed as the who's who of the advertising world rubbed shoulders and waited in anticipation to see who would come out on top. 5 Nov 2012 06:54
[Bookmarks 2011] The geeks have the floor
[Herman Manson] On Thursday, 10 November 2011, the fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year's chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool. 11 Nov 2011 10:52
Africa finally gets to tell its story - Africa.com founder Teresa Clarke
[Herman Manson] Teresa Clarke, the chairman and CEO of Africa.com which she launched in 2010, visited South Africa as an international judge at the Bookmarks Awards that took place on Thursday, 9 November 2011, in Cape Town. Bizcommunity.com spoke to her about her company, Bookmarks entries, and emerging trends. 8 Nov 2011 12:11
Look beyond digital campaigns to long-term goals - Bookmarks judge
[Herman Manson] The Bookmarks award judging is done and dusted, and by Thursday evening, 10 November 2011, ad land will know who has won what in the only award show dedicated to rewarding creativity and effectiveness in SA's digital marketing and publishing industries. This year Antti Kupila, Sid Lee Amsterdam technical director, was invited as an international rep on the ad judging panel. He spoke to Bizcommunity about the standards of SA work, emerging trends in digital marketing and the lack of a global reputation in our digital sector. 7 Nov 2011 13:09
Bookmarks 2011 promises to do better
[Herman Manson] The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years. 14 Oct 2011 10:14
Award-show behaving badly
[Herman Manson] Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back - albeit cautiously. 19 Nov 2010 09:47
Digital delight as Internet grows, but wait a minute!
[Issa Sikiti da Silva] The global Internet market is growing continuously and at a fast pace, generating more websites, more users and ad spaces, more ad impressions and shifting more money from print to online, Adtech head of global CRM Suhela Gremmel declared yesterday, Tuesday, 16 November 2010, in Johannesburg. Frankfurt-based Gremmel was speaking at the 2010 Bookmarks Workshop in Craighall Park. 17 Nov 2010 10:28
Bookmarks build credibility with focus on campaign results
[Herman Manson] The annual Bookmark Awards, which awards digital marketing and publishing excellence, seems to have started finding its feet on the local awards circuit. It has grown from 120 entries at its launch in 2008 to 229 in 2009 and finally reached the 400 mark in 2010. It has also become known for its uncompromising stand against giving out awards just for the sake of it. 11 Nov 2010 15:11
When a click doesn't pay
[Herman Manson] South African publishers are facing increasing pressure from advertisers to adopt a pricing model based on the clickthrough rate on banner ads, rather than the more traditional CPM (cost per mille or cost per thousand), pricing model, which is based on a fixed price for every 1000 impressions served. 25 Oct 2010 10:18
OPA embrace new name, direction
[Herman Manson] The Online Publishers Association (OPA) last night, Tuesday, 25 May 2010, relaunched itself as the Digital Media & Marketing Association (DMMA), announcing not only a new name but also a new strategy to draw in more of the digital marketing industry. 26 May 2010 10:32
Take digital marketing seriously, brands urged
[Issa Sikiti da Silva] The South African digital marketing adspend, which represents only a fraction (1.7%) of the total adspend, has become a cause for concern for industry watchers who believe businesses are not putting enough effort and resources to develop a sector full of opportunities and innovations. 19 Nov 2009 12:09
OPA's 2009 workshops outline changes, vision
[Issa Sikiti da Silva] The 2009 Bookmarks Awards have come and gone, but prior to the event the Online Publishers Association (OPA), which is tasked to reward excellence, hosted workshops to announce some changes and outline its future vision. 16 Nov 2009 11:06
Wake up, go digital to maximise your opportunities
[Issa Sikiti da Silva] In developing markets in general and in South Africa in particular, where computer Internet penetration is low, mobile is a proxy of Internet connectivity and is often the first screen, said Rick Joubert of Yonder Mobile Media, speaking at Tony Koenderman's Brainstorm conference in Johannesburg and Cape Town earlier this week. 13 Nov 2009 12:22
Ten Brainstorm nuggets on digital advertising
[Terry Levin] Why is digital online advertising proving the toughest brief our industry has ever had to crack? Here is some value mined from from the gurus assembled at Tony Koenderman's Brainstorm sessions which took place in both Cape Town and Johannesburg this week 12 Nov 2009 07:37
Local ad industry falling behind in online race
[Terry Levin] Speaking at the Art of Digital Planning Workshop hosted by Digivox and Bizcommunity.com in Cape Town last week, Adrian Hewlett, chair of the Online Publishers Association (OPA) - the South African body armed with all the definitive info about global online stats, spends and trends - threw some welcome new light on the subject of digital revenue potential. 19 Oct 2009 11:44
Bull bangs the drums for digital
[Sindy Peters] It seems the digital medium is still not being taken seriously by the creative industry, as evidenced by last year's Bookmark Awards. Matthew Bull, chairman of the Lowe Bull Group and worldwide creative director of Lowe Worldwide, as well as creative counsel for the Online Publishers' Association (OPA), told Bizcommunity.com, however, that digital will be everything in 10 - 20 years' time and the South African industry needs to understand and prepare for this. 22 Jan 2009 10:21
[BizPod 002] OPA chair Adrian Hewlett on the inaugural Bookmarks
[BizPod/Interactive] Last week saw the inaugural Bookmarks awards ceremony being held in Johannesburg. A lot has been said since, both offline and online (including Twitter). In episode two of BizPod/Interactive, Bizcommunity.com's new podcast which aims to unpack all the latest trends in digital marketing and social media, host Japie Swanepoel chats to Adrian Hewlett, chairman of the Online Publishers Association (OPA), about the good, the bad and the ugly of the event. 19 Nov 2008 17:24
The mobile web: an untapped opportunity for publishers
[Rick Joubert] I had the opportunity to speak at the Bookmarks breakfast workshop at the invitation of the South African Online Publishers Association (OPA) last week both in Cape Town and Johannesburg. My target audience at this event was really the online publishers and my principal challenge to them was: ‘Why has the South African online publishing industry not made any significant in-roads in the mobile web?' 19 Nov 2008 12:50
“All” the inaugural Bookmarks winners
[Simone Puterman: editor-at-large] The inaugural Online Publishing Association's Bookmark Awards last night, Thursday, 13 November 2008, were not without controversy, as some of goodie bag CDs - supposedly the 2008 showreel of the winners - instead contained what appears to be confidential Primedia 365 internal communications. Several hours later, Bizcommunity.com has managed to track down the actual official list of the winners... 14 Nov 2008 13:28
[BizPod 001] Launch of Bizcommunity.com's first podcast
[BizPod/Interactive] Welcome to BizPod/Interactive, another way to consume information that you really want - by listening! In this, the first of Bizcommunity.com's podcast ventures, we aim to unpack all the latest trends in digital marketing and social media, guided by host Japie Swanepoel, founding partner of online strategy company longtail. 12 Nov 2007 08:58
How to use del.icio.us to take over the world
[Mike Stopforth] The value of del.icio.us - a social bookmarking application - is often misperceived, and its potential underestimated. You see, just being able to store your WWW bookmarks remotely is not sexy enough. Being able to share them with millions of other users, and in turn being able to interrogate the collective bookmarking efforts of those millions of other del.icio.us users in a very powerful way, is. 9 Mar 2007 16:54

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