Corporate social investment (CSI) has evolved in leaps and bounds and is no longer viewed as a simple charitable donation or a PR spin to ease the corporate conscience and enhance the brand's image.
By Marcel Strauss 18 Nov 2013 14:23
New ICT centres were unveiled at Prestwich Street Primary in Green Point last week. The school is situated in an affluent area, but serves mainly underprivileged learners.
By Sindy Peters 7 Nov 2013 08:58
Jillian Reilly is one of 20 speakers who will be sharing an 'idea worth spreading' on the TEDxCapeTown stage on Saturday 20 July as part of TEDxCapeTown's 2013 'Amazing People, Crazy Places' event.
By Jillian Reilly 11 Jul 2013 11:16
5 for Change recently held its second annual black tie fundraising event in Cape Town, introducing five social enterprises to many of the city's young professionals.
By Sindy Peters 28 May 2013 07:30
The staggering increase in rhino poaching globally has many corporations placing rhino-saving programmes on the top of the CSI agendas, and &Beyond has stepped up to the plate...
By Brian Berkman 15 Mar 2013 05:23
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
By Thomas Kolster 22 Jan 2013 10:53
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
By Karen Ashwin 16 Jan 2013 10:40
Over the years, Anglo American's enterprise development arm, Zimele, has discovered a pool of businesses and individuals in various communities with the entrepreneurial capacity to be incorporated successfully into its supply chain.
By Nick van Rensburg 1 Jun 2012 10:01
South Africa, Africa's economic powerhouse and the world's 11th greenhouse gas (GHG) emitter, will have to restructure its economy away from capital and energy-intensive growth and strive to shift it towards the green line due to severe implications of climate change, Nedbank chief economist Dennis Dykes said last week in Sandton, Johannesburg, while addressing a media seminar on sustainability.
By Issa Sikiti da Silva 26 Oct 2011 12:18
Mandela Day today, Monday 18 July 2011, is an important day because it rallies people to think about what they can do to improve the world around them. It's easy to be dismissive about such events; after all, is 67 minutes of someone's time or some commercially inspired corporate gesture really going to make much difference? Probably not, but it's an argument that somewhat misses the point.
By Amelia Jones 18 Jul 2011 13:49
At a media launch for the Bidvest World Chefs' Tour Against Hunger, held yesterday 24 May 2011 at Punchinellos at Southern Sun Montecasino, Dr Bill Gallagher made a plea for support from corporates and the public for the forthcoming event, scheduled for 21-30 August 2011.
By Gwen Watkins 25 May 2011 14:41
While there may be a better safari experience, many will say there is no dispute that Singita is the bespoke safari product with the best marketing. As Singita's public relations and trade relations manager, the softly spoken Lew Rood has had a deft hand in creating arguably the most sought-after safari brand. We met at The Taj Hotel, Cape Town for coffee.
By Brian Berkman 4 Mar 2011 09:35
You don't have to be clairvoyant to figure that this is the time of year for scenario planning - but this, the year that kicked off so neatly with its demonstration of pure binary code 1111, that has had mathematicians all atwitter about its status not only as the first prime year since 2003, but also the year that is the sum of no less than 11 consecutive prime numbers, will be more than different. So what does 'primeness' mean now?
By Terry Levin 24 Jan 2011 12:55
Informal traders have been offered a 'golden' opportunity to formalise their business and change the face of their trading processes through the Drink & Snack franchise. The project, an initiative of Innovative Franchise Concepts (IFC) and funded by National Brands Limited (NBL), will kick off today, Wednesday, 13 October 2010, in selected areas of Johannesburg.
By Issa Sikiti da Silva 13 Oct 2010 08:23
In an industry prone to sensationalism, hearsay journalism, reporting keener on settling scores than informing, pathetic wages, mass exodus of skills and lack of ongoing training, environmental reporting in Africa is almost non-existent. Some believe African media's indifference towards green issues constitutes an affront to impoverished populations that pin their hopes on newsrooms to hold profit-obsessed businesses to account for hurting the planet.
By Issa Sikiti da Silva 8 Jul 2010 12:01
Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
By Issa Sikiti da Silva 5 Nov 2009 08:20
The Molenbeek School, a school for mentally handicapped learners in Maitland Cape Town, visited the Fair Cape Dairies on Monday, 21 September 2009, and one of them became the 10,000th child to visit the dairy.
By ActivRetail 25 Sep 2009 13:22
Grand-Pa will launch its Regeneration Project in Khayelitsha in the Western Cape on 4 July 2009. The project will give individuals within the community the chance to earn an income through recycling, as well as contribute to the upgrading a communal property of their choice.
By ActivRetail 3 Jul 2009 12:40
Now in its fifth year, the Med-Lemon winter campaign is on a roll with groups of committed women gathering to knit thousands of scarves to keep orphaned children warm.
By ActivRetail 30 Jun 2009 13:05
In the 21st century, when many companies have become obsessed with huge profits and executives are eager to pocket fat bonuses and please anxious shareholders, sometimes corporate social responsibility has been almost buried and forgotten. Day and night, brand managers are looking for strategies to ensure that their product stays at the top.
By Issa Sikiti da Silva 19 Jun 2009 09:11
FMCG giant Foodcorp recently donated R50,000 to Cotlands, a non-profit organisation, which supports South African children living with or affected by HIV/AIDS.
By ActivRetail 21 Apr 2009 13:33
Appletiser SA and Jenna Clifford will be launching a promotional competition in January, taking place in Pick n Pay Hypers around the country.
By ActivRetail 9 Dec 2008 14:03
The relationship between CEOs and chief marketing officers (CMOs), as well as the role marketing should play in corporate social investment projects, were topics of discussion at the second annual CMO Council board meeting held in Cape Town last month. Bizcommunity.com spoke to Donovan Neale-May, executive director of the CMO Council, regarding feedback from the meeting, as well as Brand South Africa and Africa's place within the CMO Council global network.
By Sindy Peters 12 Nov 2008 12:14
Affordable Mixed Brewed Brands has recently embarked on a campaign to reward traders in the community; by offering immediate gratification prizes in return for the support they have given the brands, Mona, Ace, and Kloof.
By ActivRetail 23 Oct 2008 11:50
With 8.5 million South African citizens who are unable to read or write, Papermate is joining hands with 1 in 1 out, a charitable organisation committed to reaching out to the poorest of the poor, with the aim to improve South Africa's literacy rate through the established PaperMate Literacy Project.
By ActivRetail 3 Oct 2008 11:36
Samsung Electronics has chosen soccer heroes Itumeleng Khune and Shaun Bartlett as the brand ambassadors of its new corporate social responsibility programme, the NextHero Campaign. The aim of this sports sponsorship initiative is find the young players who will in future fill the shoes of Bartlett and Khune.
By Tshepiso Seopa 27 Aug 2008 08:50
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