How do companies connect with an audience that is growing increasingly savvy to traditional advertising ploys, adding to their bottom line while doing something socially meaningful at the same time?
By Nicci Botha 17 Jul 2015 08:26
A recent exposé published in a South African daily newspaper and featured on the front page as "School Toilets of Shame", revealed the horrific truth about sanitation in Gauteng schools - in most cases there isn't any...
By Peter Cowan 2 Apr 2015 10:40
Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...
By Jessica Taylor 22 Sep 2014 10:35
Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.
By Sindy Peters 13 Jan 2014 07:06
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisèle Wertheim Aymés 25 Jan 2013 12:59
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
By Thomas Kolster 22 Jan 2013 10:53
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
By Karen Ashwin 16 Jan 2013 10:40
Over the years, Anglo American's enterprise development arm, Zimele, has discovered a pool of businesses and individuals in various communities with the entrepreneurial capacity to be incorporated successfully into its supply chain.
By Nick van Rensburg 1 Jun 2012 10:01
South Africa, Africa's economic powerhouse and the world's 11th greenhouse gas (GHG) emitter, will have to restructure its economy away from capital and energy-intensive growth and strive to shift it towards the green line due to severe implications of climate change, Nedbank chief economist Dennis Dykes said last week in Sandton, Johannesburg, while addressing a media seminar on sustainability.
By Issa Sikiti da Silva 26 Oct 2011 12:18
Mandela Day today, Monday 18 July 2011, is an important day because it rallies people to think about what they can do to improve the world around them. It's easy to be dismissive about such events; after all, is 67 minutes of someone's time or some commercially inspired corporate gesture really going to make much difference? Probably not, but it's an argument that somewhat misses the point.
By Amelia Jones 18 Jul 2011 13:49
At a media launch for the Bidvest World Chefs' Tour Against Hunger, held yesterday 24 May 2011 at Punchinellos at Southern Sun Montecasino, Dr Bill Gallagher made a plea for support from corporates and the public for the forthcoming event, scheduled for 21-30 August 2011.
By Gwen Watkins 25 May 2011 14:41
While there may be a better safari experience, many will say there is no dispute that Singita is the bespoke safari product with the best marketing. As Singita's public relations and trade relations manager, the softly spoken Lew Rood has had a deft hand in creating arguably the most sought-after safari brand. We met at The Taj Hotel, Cape Town for coffee.
By Brian Berkman 4 Mar 2011 09:35
You don't have to be clairvoyant to figure that this is the time of year for scenario planning - but this, the year that kicked off so neatly with its demonstration of pure binary code 1111, that has had mathematicians all atwitter about its status not only as the first prime year since 2003, but also the year that is the sum of no less than 11 consecutive prime numbers, will be more than different. So what does 'primeness' mean now?
By Terry Levin 24 Jan 2011 12:55
Informal traders have been offered a 'golden' opportunity to formalise their business and change the face of their trading processes through the Drink & Snack franchise. The project, an initiative of Innovative Franchise Concepts (IFC) and funded by National Brands Limited (NBL), will kick off today, Wednesday, 13 October 2010, in selected areas of Johannesburg.
By Issa Sikiti da Silva 13 Oct 2010 08:23
In an industry prone to sensationalism, hearsay journalism, reporting keener on settling scores than informing, pathetic wages, mass exodus of skills and lack of ongoing training, environmental reporting in Africa is almost non-existent. Some believe African media's indifference towards green issues constitutes an affront to impoverished populations that pin their hopes on newsrooms to hold profit-obsessed businesses to account for hurting the planet.
By Issa Sikiti da Silva 8 Jul 2010 12:01