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Collaborative brand building: Striving towards higher goals

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural - but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

By Dr Carla Enslin 21 Mar 2014 08:00

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

[Design Indaba 2014] "Let's design the future of urban Africa" - Issa Diabate

Those who did arrive early on Friday at the Design Indaba were rewarded by listening to Issa Diabate, who apparently even trended on Twitter during his presentation.

By Terry Levin 3 Mar 2014 11:10

[Design Indaba 2014] From design to advertising

At a creative conference you always expect to hear from pros in the industry, but boy, was Marcello Serpa a treat on day two of Design Indaba. (video)

By Ilse van den Berg 28 Feb 2014 12:24

[Design Indaba 2014] A sense of place

Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.

By Terry Levin 28 Feb 2014 09:15

[Design Indaba 2014] UK Starchitect for landmark V&A CT development

Easily the most mythical of all designers - part alchemist, part shaman, with the sensibilities and integrity of the Dalai Lama, Thomas Heatherwick was back on the Indaba stage after an absence of nine years.

By Terry Levin 27 Feb 2014 14:45

Company websites...boring-g-g-g...

A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.

By Marion Scher 27 Feb 2014 13:52

[Design Indaba 2014] Modular phones, bioprinting and touching strangers

There's one slot at Design Indaba I implore you never to miss, and that's the Pecha Kucha presentations. Seven top graduates from around the world presented their projects at this year's event, but three stood out - particularly in the simulcast auditorium where they all received a rousing applause.

By Sindy Peters 27 Feb 2014 11:30

[Design Indaba 2014] It's getting crowded in here

The Cape Town Design Indaba running this week from 26-28 February 2014 at the CTICC is celebrating its 20th year in existence, coinciding with 20 years of South African democracy.

By Terry Levin 27 Feb 2014 10:30

[Design Indaba 2014] Nobody needs a logo anymore

The hard fact is, when it comes to civic and even corporate design - nobody needs a logo anymore - they need a system.

By Terry Levin 26 Feb 2014 15:00

A different picture on publishing, marketing

When a former magazine publisher turns his hand to creating bespoke customer-orientated media, you can expect it will be rich in visual content.

By Brian Berkman 26 Feb 2014 07:20

[2014 trends] African Renaissance

It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...

By Terry Levin 10 Feb 2014 13:51

[2014 trends] The discipline of brand building

It may not have been that obvious to begin with, but now it seems inescapable fact: the discipline of brand building is establishing itself solidly and firmly.

By Dr Carla Enslin 31 Jan 2014 06:15

[2014 trends] The changing landscape of design

One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)

By Dave Nemeth 30 Jan 2014 08:17

What if we applied UX thinking to urban planning problems?

The average travel time to get into Sandton is one hour and 10 minutes. This means two hours and 20 minutes of an average day that could be spent more productively. So considering the current situation, what if we applied user experience (UX) thinking and principles to this issue?

By Thandi Guilherme, Issued by NATIVE VML 29 Jan 2014 11:17

How innovation nearly killed LEGO

LEGO was the world's most profitable and fastest growing toy company from 2007 to 2012, but had a near-death experience in 2003. How did this happen even though they ticked all the boxes for innovation?

By Sid Peimer 27 Jan 2014 06:02

Make the office work for you in 2014

Every January, we begin the working year with high hopes of making it our most successful 12 months to date. While it is often overlooked, a critical place to start is your working environment.

By Linda Trim 24 Jan 2014 11:54

Q&A with Quirk's executive creative director, Conn Bertish

Bizcommunity pitched Conn Bertish (@connbertish) executive creative director at Quirk, a few questions about his current role in charge of all material created for World Design Capital Cape Town 2014.

By Terry Levin 21 Jan 2014 06:30

[2014 trends] The big trend? Africa is on trend

The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...

By Oresti Patricios 20 Jan 2014 07:06

Gauteng colour codes ads? With our money?

NEWSWATCH: Gauteng's use of ANC colours in billboards and posters - supposedly to publicise the administration's work, but using ANC party colours - has raised questions, reports Mail & Guardian.

By Rod Baker 17 Jan 2014 08:07

The challenges innovators face

Face it. Today everything is so connected and time to market so short, that the only real competitive advantage that has slowly crept up on us, is innovation. The surge of interconnected ICT has also fuelled the fire.

By Sid Peimer 13 Jan 2014 05:50

Adverts we wish we hadn't done

The world of advertising is no stranger to adverts that those who commissioned and created them... wish they hadn't.

By Rod Baker 18 Dec 2013 05:58

Tech's top of the flops

A light-hearted look at some of the biggest consumer tech failures in tech during 2013.

By Rod Baker 18 Dec 2013 05:46

Formula for plain (bland) packaging

As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.

By Lize Mills 11 Dec 2013 09:28

Once upon an infographic...

The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.

By Laura Chiweshe 5 Dec 2013 11:31

Why oh why do corporates build marketing empires?

I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.

By Rolf Akermann 4 Dec 2013 15:39

The PICA Awards: The best of the best

The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.

By Danette Breitenbach 29 Nov 2013 10:40

A "best-seller" brand

If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.

By Claudio Milo 29 Nov 2013 08:45

Reduce, reuse, recycle

So if a picture is worth a thousand words, then surely moving pictures are even more valuable.

By Glenn Gillis 26 Nov 2013 07:34