[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
21 May 2013 07:18[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
6 May 2013 09:30 
[Justin Hawes] Every now and again a new innovation answers a number of challenges in an industry so perfectly that it takes off like wildfire. In the display industry, this innovation is fabric.
30 Apr 2013 15:04
[Naseem Javed] Naming rules originated from common sense, transformed into common laws and later created the trademark philosophy to govern 'naming' as a prime and civil component of businesses across the globe.
30 Apr 2013 09:40
[Jason Kempen] Packaging has evolved to no longer just the label on a bottle but rather how a brand is presented to the consumer as a whole. While it is often not given the credit it deserves, great packaging can either make or break an item.
23 Apr 2013 05:03
[Yvonne Nhuta] Using social media is a great way to market and advance your business. An often-overlooked aspect of this form of online marketing is graphic design.
19 Apr 2013 08:50[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
17 Apr 2013 07:46 
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[Brian Berkman] Having the right travel gear can make or break a trip. I'm luggage obsessed and have destination-specific baggage that, as someone that travels as much as I do, means wardrobes jammed with cases for every occasion.
11 Apr 2013 09:02
[Robert Volker] One of the results of the Information Age is that visual imagery has come to the forefront of our attention. Therefore, a basic understanding of graphic design, and acquiring basic graphic design skills, will have a positive influence on your potential contributions in the workplace.
5 Apr 2013 05:40
[Keenan Harduth] Anyone who knows anything about
SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.
14 Mar 2013 10:17
[Rod Baker] NEWSWATCH: According to Mail & Guardian, the Democratic Alliance has asked public protector Thuli Madonsela to probe alleged ethics violations by Free State Premier Ace Magashule, and the UK's Guardian reports on Facebook users who may be revealing a bit too much.
12 Mar 2013 07:37
[Terry Levin] Back on the Design Indaba stage after seven years, David Adjaye shared his story ... born in Dar es Salaam to a diplomat father, he was brought up to be a professional in the world.
4 Mar 2013 10:09
[Terry Levin] Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite.
4 Mar 2013 08:37
[Terry Levin] Context could be said to have emerged as an underlying theme of day two of
Design Indaba 2013, which took place at the Cape Town International Convention Centre (CTICC).
1 Mar 2013 09:44
[Terry Levin] The human UI (or the interface where the human body meets machine) made quite a few appearances on the first day of the 2013
Design Indaba Conference which took place at the Cape Town International Convention Centre (CTICC). [video]
28 Feb 2013 09:36
[Terry Levin] With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.
28 Feb 2013 08:30
[Rolf Akermann] Packaging is critical, particularly in the FMCG category. Manufacturers spend money on research and design to put something on the shelf that will catch the consumers' eye and convince them to buy the product. However, once the product is ready to be opened, consumers hit the first obstacle.
22 Feb 2013 11:35
[Shauneen Procter] The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders.
16 Feb 2013 13:23
[Ian & Françoise Henderson] In order to make the best use of computer-aided translation, publishers will have to revisit processes and adopt modern document standards.
16 Feb 2013 00:15
[Veli Dlamini] This article is an extension of my previous article titled
"Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that
social media marketing is a means to an end; it's not the end itself.
15 Feb 2013 10:16
[Bonnie Ramaila] During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.
12 Feb 2013 09:50[Chemory Gunko] If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
8 Feb 2013 05:36 [Jason Kempen] The key to creating a truly iconic brand does not lie within the process but rather within the culture of the agency. This is what many companies pay for when they purchase design, although they may not realise it.
6 Feb 2013 05:29 
[Theresa Wright] Law firm Adams & Adams is passionate about all things creative and more importantly the protection of that creativity. The firm is well-versed in championing the cause of the ingenious mind having worked with creatives across a broad spectrum of industry since 1904.
4 Feb 2013 05:52
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning
prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
31 Jan 2013 11:30
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
30 Jan 2013 10:44
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
