As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
By Danette Breitenbach 29 Nov 2013 10:40
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
So if a picture is worth a thousand words, then surely moving pictures are even more valuable.
By Glenn Gillis 26 Nov 2013 07:34
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
We've all been there. The shortlists are announced, the chatter begins and the creative industry suddenly forgets to eat, sleep or Instagram their latest sunset. Awards fever is upon us.
By Mike Silver 11 Nov 2013 06:45
A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.
By Daniel Pinch 5 Nov 2013 05:50
The top three finalists in the Fine Brandy Bar Design Initiative were announced on Friday, 1 November 2013, at Van Ryn's Distillery in Stellenbosch. The winning bar design will be revealed at Design Indaba 2014.
By Sindy Peters 4 Nov 2013 12:51
You are probably in pursuit of that first client, an investor, funding from an institution or seeking assistance with professional skills. In that midst, don't lose your most valuable asset, the business in your idea.
By Banele Rewo 30 Oct 2013 08:23
Social media platforms were aflutter recently following allegations by a Cape Town artist that Woolworths reproduced her design of a hummingbird without her consent.
By Janine Hollesen 29 Oct 2013 09:42
Writing is difficult for everyone, even for writers. There are days when the best of us are burnt out, especially if you're juggling multiple blogs. This is why it's essential to have the right blogging tools.
By Jack Peterson 22 Oct 2013 15:08
NEWSWATCH: MetropolitanRepublic is reported as feeling 'aggrieved' on being stripped of all of its Loeries awards following its Loeries MTN debacle, reports IOL, and companies such as Woolies should be careful when dealing with small suppliers, reports EWN.
By Rod Baker 22 Oct 2013 06:37
In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
By Chemory Gunko 7 Oct 2013 06:48
Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!
By Terry Levin 26 Sep 2013 10:18
Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.
By Terry Levin 26 Sep 2013 10:08
Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.
By Terry Levin 23 Sep 2013 07:33
The Pendoring Awards take place later this evening in Cape Town at the Cape Town International Convention Centre.
By Danette Breitenbach 20 Sep 2013 05:26
As the creative marketing world ebbs and flows around the new impetus brought about by the increasing influence of digital on the marketing mix, creative technologists are emerging to service client requirements.
By Nick Durrant 11 Sep 2013 07:19
We've all heard about Yuppiechef and some have even purchased from the site, but just how did it get so prominent? Along with a careful selection of products, Yuppiechef has developed thought leadership and strong branding by clever use of content marketing.
By Athar Naser 10 Sep 2013 14:30
An innovation blind spot cost Philips Electronics US$2.5bn in the form of write-offs. They brought out the magnificent HDTV in 1980; unfortunately they were 20 years too early.
By Sid Peimer 10 Sep 2013 06:53
E-commerce has grown to become a very lucrative industry, with billions of dollars being generated annually through online sales. Unfortunately, not every e-commerce venture will end up being profitable.
By Charles Mburugu 7 Sep 2013 09:13
It's been well reported that Rihanna succeeded in her court case against the retail chain Topshop.
By Gaelyn Scott 5 Sep 2013 08:00
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
As the Open Design Conference @opendesignct, gets into its second week, it might help you to get to know some of the many players in whose hands the outcome of Cape Town's design future rests, as it can get a bit confusing.
By Terry Levin 28 Aug 2013 13:41
The media preview of the Open Design Cape Town conference held Tuesday, 20 August 2013, was organised as a guided fact-finding mission to locations around some the city's public spaces.
By Terry Levin 26 Aug 2013 10:53
If you are a newspaper reader, then you would have noticed by now that the tabloid style newspaper, The Citizen (ABC Q1 2013: 63,854) has undergone some changes.
By Danette Breitenbach 19 Aug 2013 11:52
Just like walking on a tightrope - part of the act is about balance, focus and reaching an end point without falling. The other part, the logistical side of the act, is about how tightly strung the tightrope is.
By Thandi Guilherme 14 Aug 2013 09:00
Receive free email newsletter
Tell a friend about us