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Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight 15 Jul 2026

Nathan Reddy, founder and chairman of Grid Worldwide says when it comes to creativity, meaning matters (Image supplied)

#BizTrends2026 | Grid Worldwide’s Nathan Reddy: The evolution of creativity, why meaning matters

Nathan Reddy 20 Feb 2026

App Your Game’s Yusuf Abrahams says neuroinclusive design is the real competitive edge for 2026 (and after) (Image supplied)

#BizTrends2026 | App Your Game’s Yusuf Abrahams: Neuroinclusive design, the real competitive edge for 2026

Yusuf Abrahams 13 Feb 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

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