Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
By Louise Marsland 31 Aug 2017
The recent strategic placement of 1000 lamp pole units throughout Luanda's CDB by Clear Channel Outdoor Angola gives advertisers access to the city's main arterials in Luanda. “Lamp pole advertising is fast becoming the best short term tactical media option in my market,” says Alex da Cruz, GM, Clear Channel Angola.
7 Mar 2007