While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
3 days ago
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
Henry Buell 20 Jun 2014
BEIJING, CHINA: It's the largest beer market in the world and it seems that when it comes to its importance for manufacturers, there will be no half measures. Latest research from Mintel reveals that China's beer market grew by 29% in volume terms in the five years to 2011, to reach an all time high total volume of 50 billion litres for the first time in 2011.
22 Jun 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
BEIJING, CHINA / NEW YORK, US: The meteoric rise in the spending power of the Chinese consumer presents unique challenges for marketers, according to a new study released by Forbes Insights and the World Federation of Advertisers (WFA).
13 Apr 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
LAUSANNE, SWITZERLAND: It's official. As of the second quarter of this year the Chinese economy has taken over Japan's as number one in Asia and number two in the world. This has been foreseen for a few years, hence it is not a total surprise; but it is a shock nonetheless. It upsets the status quo that prevailed for over a century.
Dr Jean-Pierre Lehmann 19 Aug 2010