DMA releases Digital Marketing in the US and Canada report

NEW YORK, US/MONTREAL, CANADA: The Direct Marketing Association (DMA) of the United States has announced the release of its new Digital Marketing in the US and Canada report, which compares trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. 28 Feb 2011 10:53

Cannes Lions introduces Holding Company of the Year Award

LONDON, UK: The organisers of the Cannes Lions International Festival of Creativity have announced a new award, Holding Company of the Year, which will be presented for the first time at the 2011 Festival. 25 Feb 2011 09:12

Leo Burnett sponsors Dubai Lynx Student Academy

DUBAI, UAE: For the third year, the Dubai International Advertising Festival is joining forces with Leo Burnett to form a dedicated Academy for 20 students from across the Middle East and North Africa, offering a unique intensive three-day educational programme during the regional annual advertising and communications festival that will take place next month. 23 Feb 2011 12:01

First 'Media Accelerator Program' launched at Festival of Media 2011

MONTREUX, SWITZERLAND: The Festival of Media Global 2011 launches a brand new initiative in a bid to find the most exciting new media businesses in the world. The Media Accelerator Program (MAP) will be reaching out to the global community of media innovators to find those new companies who are set to most impact the sector in the coming years. Who will be the next Twitter or Facebook that will revolutionise the way we market to our customers? 23 Feb 2011 10:33

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

IDM's new course aims to bring TV impact to direct marketing

LAUSANNE, SWITZERLAND: The Institute of Direct Marketing (IDM) is to launch a new training course that for the first time recognises the importance of TV advertising as an essential component of an integrated, response-driven marketing communications programme. 16 Feb 2011 11:40

Global mobile user survey released

[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs. 16 Feb 2011 08:31

MMA publishes expanded mobile advertising guidelines

NEW YORK, US/LONDON, UK/SINGAPORE/SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) has published the fifth edition of its Mobile Advertising Guidelines. They are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. 10 Feb 2011 11:23

New York Festivals International Advertising Awards: Deadline extended

NEW YORK, US: Due to a high volume of traffic on newyorkfestivals.com, people entering the advertising competition may be experiencing technical difficulties when entering the competition. As a result, NYF is waiving the 15% late entry fee charge until the close of Monday, 14 February 2011 and entries before that date will avoid the 15% late fee charge. 9 Feb 2011 10:33

Lisbon to host Eurobest 2011, 28-30 November

LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal. 9 Feb 2011 09:03

Dubai International Print Award 2011 winners

DUBAI, UAE: Under the patronage of His Highness Shaikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Dubai Chamber's Printing and Publishing Group (PPG), has announced the award winners of the fifth 'Dubai International Print Award 2011' during a gala dinner held at the Grand Hyatt hotel in Dubai. 8 Feb 2011 08:32

More CCOs join NYF exec jury

NEW YORK, US: New York Festivals International Advertising Awards has added an additional dozen prominent worldwide chief creative officers (CCOs) to participate on the live Executive Jury. This will reputedly be the largest gathering of worldwide chief creative officers ever assembled under one roof to judge an advertising competition. 4 Feb 2011 09:13

WFA keynote speakers, conference themes for Beijing 2011

BEIJING, CHINA: The World Federation of Advertisers has announced the provisional agenda for its 2011 Global Advertiser Conference, which will held in China for the first time. The event, which is being co-hosted with China Association of National Advertisers, brings together the world's biggest marketers in the world's most populous and fastest-growing market. 2 Feb 2011 10:19

Loeries Travelling Expo opens in Cape Town

The Loerie Awards Travelling Exhibition will open at CityVarsity in Cape Town on 14 February 2011. The exhibition, sponsored by Adobe, showcases winning work from The 32nd Annual Loerie Awards (2010) in a gallery format. It will stop at educational institutions, expos, museums and public spaces in South Africa, Botswana and Namibia. 2 Feb 2011 10:18