Pumping up sales through potent promotions

Moving forward successfully into the future, today's retailers must vary the types of the promotions they offer, to maintain a high level of consumer satisfaction toward their brand. 31 Aug 2007 12:07

Small businesses get access to banking

[Zipporah Musau and Kwamboka Oyaru] In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report. 21 Feb 2007 20:46