The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
The recent Toyota Yaris commercial, conceptualised by Draftfcb, produced by Fresh Eye Film Productions and directed by Jonathan Parkinson, is a young and fun look at setting the pace in all aspects of one's life, while capturing the spirit of the car and its intended market.
Issued by Fresh Eye Films 27 Jan 2012 10:20
Jacaranda 94.2 and its sales house, Radmark, have evaluated ways of using unsold inventory on the station to give smaller businesses or companies new to marketing over the airwaves a good taste of radio, and the ROI results it offers, without incurring large costs.
Issued by Jacaranda 94.2 FM 27 Jan 2012 10:03
The Whiskey Live Festival 2011 took place at the CTICC and the Sandton Convention Centre in November last year. With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre.
Issued by Offlimit Communications 27 Jan 2012 09:41
Following its letter to Paul Haupt of SAARF, summarising an agreement reached in respect of research levies, Out of Home Media South Africa (OHMSA) wishes to publish an open letter to the media stating the contents of that letter and to clarify its position regarding research levies.
27 Jan 2012 09:29
Communication in the business sector has dramatically increased and changed over the past few years with the likes of Skype, email and instant messaging, but the only form of communication that has stood the test of time has been the "good old fashioned" telephone call.
Issued by Recruitgroup 27 Jan 2012 08:42
In December 2011, IOL appointed 365 Digital as its exclusive digital sales house, to represent all its digital properties, including the iol.co.za portal, all its mobile properties and the newspaper website portfolio (Cape Argus, Cape Times, Daily News, The Mercury, Pretoria News, The Post, Tios, Isolezwe, Sunday Independent, Sunday Tribune, The Star) from January 2012 onwards.
27 Jan 2012 07:21
The statement by Water and Environmental Affairs Portfolio Committee chair Johnny de Lange that amendments to the South African Weather Services Amendment Bill will not result in the media being censored by the Weather Service, has been welcomed by the SA National Editors' Forum (SANEF).
27 Jan 2012 07:07
The first issue of the new-look Journal of Marketing will be available from Friday, 3 February 2012, as it launches an overhaul of its content offering. Kerryn Le Cordeur has been appointed the new editor of the publication.
27 Jan 2012 06:51
The Department of Arts and Culture is inviting companies operating in the design and branding sphere to submit tenders for logo design and brand development/application of the SA/French Reciprocal Seasons 2012/2013.
Issued by Media Basics 26 Jan 2012 19:14
2012 heralds a brand new chapter for radio advertising and, more and more, savvy advertisers are acknowledging that successful campaigns demand the time, effort and nurturing of an involved team and more. Here's the lowdown on what to expect from radio (advertising) in 2012... [multimedia]
By Gilda de Araujo 26 Jan 2012 14:18
Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action.
By Joanna Oosthuizen 26 Jan 2012 12:37
The Higher Education and Training Department says R886 million has been invested in connecting South African universities and public research organisations to each other at a minimum speed of 10 gigabits per second.
26 Jan 2012 12:25
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
26 Jan 2012 11:40
2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to? Here are my predictions for 2012.
By Mongezi Mtati 26 Jan 2012 11:38
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they're scared. It's rare for the client to move ahead regardless. To put themselves aside and realise they aren't necessarily their target market. As they say - no guts, no glory!
2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform.
By Ingrid von Stein 26 Jan 2012 11:08
Design Indaba has selected its creative designers for this year's Emerging Creatives programme at the Design Indaba Expo 2012. They each will display their creative work at the expo and have a ticket to attend the Young Designers Simulcast of the Design Indaba Conference through the sponsorship of the Department of Arts and Culture (DAC).
26 Jan 2012 10:58
Avon, the direct seller of beauty related products, recently launched an advertising campaign to illustrate its self-employed earnings opportunity featuring a South African rags-to-riches example, while Jay Jays, the fashion retail chain, has launched its interactive virtual First Kiss campaign ahead of Valentine's Day. [video]
26 Jan 2012 10:36
Reg de Beer, a veteran of broadcasting and one of the cornerstones of the LM Radio team, passed away on Saturday afternoon, 21 January 2012, following a short illness.
26 Jan 2012 07:42
Ad agency The Jupiter Drawing Room Cape Town (TJDR) has named local street-wear brand 2Bop the first winner of the Constructus Award, which aims to provide support, mentor and reward small local creative black-owned businesses. 2Bop has been awarded a R150 000 grant, as well as ongoing access to the mentorship team at the agency.
26 Jan 2012 07:08
Invisible Nightclub (INC), a growing sound and music studio based in Cape Town, collaborated with JWT Cape Town on its television commercial for J&B Whisky. The campaign, titled 'made different' aired nationally as of December 2011.
26 Jan 2012 06:37
Wimpy's recent Braille burger campaign from MetropolitanRepublic is a reminder of some important aspects that should be incorporated in most new campaigns for winning results. Several of these include the significance of paying attention to the market, incorporation of social issues and most importantly, simplicity. [video]
By Rose Setshoge 25 Jan 2012 15:30
Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences.
By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48
In the last few years we've seen an increase in online consumer conversation as more and more South Africans gain access to the Internet, mostly via mobile. While this increase has been on the cards for some time, this year we're seeing proof of a much larger local online community. 2012 will be the year that industries better grasp how to reach us all.
By Stacey Rumble 25 Jan 2012 13:48
It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals. Here are several that marketers need to keep in mind when talking with today's teens (age range 11-19), regardless of what channel you choose to use.
By Cathryn Treasure 25 Jan 2012 12:23
Chief Inventor and one of the founders of NATIVE, Jarred Cinman, was recently elected as deputy chair for the Digital Media and Marketing Association for 2012.
Issued by NATIVE VML 25 Jan 2012 12:18
The new poster released by the Democratic Alliance Student Organisation (DASO) on Monday, 23 January 2012, has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I'm going to try and stay away from the obvious 'traditional' South African tensions and dissect this from a brand and advertising point of view.
By Johann Schwella 25 Jan 2012 11:18