The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system.
18 Apr 2011 10:32
In line with international festivals, the 33rd Annual
Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party.
6 Apr 2011 08:59
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22JWT Johannesburg has been awarded the Ovaltine account, part of the Twinings stable of brands, for the Nigerian market. The selection phase involved four agencies shortlisted to pitch, requiring a communication and creative strategy and a through-the-line creative campaign proposal.
4 Nov 2010 07:49
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.
7 Jul 2010 13:16The Digital Marketing Strategy course, offered by Walter Pike's Digital Academy, is to go independent from its next course in July 2010 and will no longer be offered in association with the AAA School of Advertising.
14 Jun 2010 12:09Nigerian insurance company Industrial and General Insurance (IGI), as of Monday, 15 February 2010, is the exclusive sponsor of two new editorial features on CNN International - the Business Diary highlight, airing during weekly day parts and the Morning Agenda feature airing during CNN International's morning schedule.
17 Feb 2010 08:52
The Independent Agency Search and Selection Company (IAS) is expanding its services to include Mozambique, Angola, Nigeria, Ghana and Botswana. This follows a demand by agencies and clients to branch into Africa and provide its client/agency relationship management services.
12 Feb 2010 07:32
Dawn Rowlands, who has been with Aegis Media South Africa for many years, will become CEO of South Africa and sub-Saharan Africa from February 2010 onwards. This appointment will be to oversee the business growth in the whole region.
19 Jan 2010 07:28[Desmond Ekeh] If you think your brand - whether product or corporate - needs a marketing communications agency to manage its media and communication demands, think very seriously about it for a long time. Then don't do it. If you have another serious think, and decide you really might need one, you have to decide exactly what you want and what you really want them to do and why.
22 Sep 2009 07:32 
[Oguntimehin Olufemi Olamide] It remains a serious battle for advertisers to draw TV target audiences into watching commercials and then entice them to act upon the ads. Viewers are fond of channel hopping during ad breaks; in Nigeria, for example, the lack of television content has been blamed for this avoidance, yet even with the introduction of satellite TV and local stations loaded with content, this has not changed.
2 Jul 2009 14:38[Bayo Adekanmbi] The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market.
6 Oct 2008 12:40 
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
