While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
22 Jun 2016
MUMBAI: Global cosmetic firms are turning to emerging markets in the hunt for sales, but they face a challenge tailoring their beauty products to suit new customers in India, China and elsewhere.
19 Sep 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
HYDERABAD, INDIA: The reign of hypermarkets is under threat from a variety of sources and retailers urgently need to adapt and innovate to protect margins, finds Verdict's global arm Datamonitor Retail.
19 Apr 2011
BURLINGAME, US: mig33, one of the world's largest mobile-first communities, has announced that its members purchased more than 40 million virtual gifts in 2010, with sales more than doubling in several countries during the year's final six months.
2 Mar 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011