Get the “Big Picture” at IFRA Expo 2008

Comments IFRA CEO Reiner Mittelbach, “IFRA Expo is the only exhibition that presents all products and services for those working in the media. It shows the entire picture, not only parts of it. At the same time is a symbol of IFRA's claim to be the leading platform worldwide for technology and business. As such, it is a must for newspaper specialists.”

More than 240 exhibitors and service providers have booked nearly 13 000 m² stand space. IFRA also expects approximately 10 000 newspaper experts from more than 80 countries to attend the event as visitors.

Accompanying events open to every visitor, attendance both free and charged, that focus on topics of current interest, as well as special exhibitions connected with IFRA's international competitions, complement the overview of the latest technological developments offered by IFRA Expo and provide the suitable platforms for international decision-makers to exchange information and opinions:

• From 19 to 25 October, the Pre-IFRA Expo Study Tour “Semi-commercial Printing in Europe” visits various newspaper houses in Europe.
  
• Five (charged) Focus Sessions held under the heading “Newspapers Today” take place 27 - 29 October on the following topics: business and management, advertising business, newspaper production, colour and quality management, newsroom strategies (in English as well as other languages in case of sufficient demand).
  
• The AdsML Information Session “live” on 28 October.
  
• The (charged) “Customer Insight” Workshop (in English) on 30 October leads to a better customer understanding.
  
• Exhibitors offering special solutions inform about innovative technologies, business models with a high success potential and examples of best practice in the IFRA Expo Solution Park (in Hall 10).
  
• The exhibition featuring the world's best newspaper printers in the International Newspaper Color Quality Club 2008-2010 shows the winning titles on the IFRA stand (www.colorqualityclub.org).
  
• The special show accompanying the IFRA XMA Cross Media Awards 2008 presents the winning projects on this year's topic “Cross-Media Advertising” in the passageway between the halls (www.ifra.com/xma).

An updated list of exhibitors, as well as additional information, about IFRA Expo 2008 is available under www.ifraexpo.com.