The network refresh will go into effect on-air in Africa on Friday, 3 May 2013 and will continue worldwide throughout the year.
"We arrived at our unique positioning because we believe that great characters are the magnets that draw viewers back to their favourite shows - week after week," said Lee Raftery, EVP, Marketing, NBC Universal International Television. "Universal Channel's new logo, look and '100% Characters' tagline are simple and intuitive enabling us to connect with the hearts and minds of our audiences, everywhere, and maximize the potential of this global entertainment brand."
A core channel brand for Universal Networks International, Universal Channel is seen in 103 countries and delivered in 16 languages around the world. The channel's newly refined positioning - as the home of character-driven entertainment - comes to life across Asia, Africa, Central and Eastern Europe, Russia, Latin America, Brazil, the UK and Australia throughout the coming months.
"Universal Channel refresh underscores our long-term commitment to the brand and its on-going growth across Africa," said Colin McLeod, managing director, Emerging Markets, Universal Networks International. "This brand evolution, along with a high quality programming line-up, will enable us to consolidate Universal Channel´s position as the leading international entertainment channel in the market and further increase its appeal to DStv subscribers."
The Universal Channel brand refresh was developed via collaboration between NBCUniversal International Television's Central Marketing Team, the award-winning Creative division of Red Bee Media and world-leading TV brand strategist, Lee Hunt.
