I live in the burbs, work in the city, ride on the mountain and surf in the ocean.
Most grey hair of someone under 40!
Started out designing logos and business cards. Now I create PowerPoint decks!
Super proud project ���� https://t.co/4yKeZW6Q0V
— Brian Carter (@thebriancarter) August 17, 2018
I’m inspired by creation. I love being outside and seeing how everything is designed so perfectly in nature. Riding bikes is pretty cool and surfing also ranks highly on the list.
I love it when we are able to create a positive change in the world. Design is a powerful tool that, when used correctly, has the ability to transform people’s lives.At Cannes this year, there were a number of examples where design and technology were used to help the often forgotten people in society.
I really liked the Ikea “Thisables” work, because it started with asking what people need, rather than just creating more unnecessary clutter in the world. Check it out:
Coffee and meetings mostly, but I do enjoy the time I get to spend helping others make better work. For an above average day, you need to include a bagel from NYB.
Technology, data, design and storytelling.
Wieden+Kennedy, Droga, McCann and R/GA.
Be more honest.
The next big thing…
I try and stay away from catchphrases, but the most overused phrase currently is “AI” (artificial intelligence).
I want real intelligence, human connections and emotion is what creates memorable experiences.
everytime a client says "viral" a copy writer dies.
— mark tomlinson (@marktomlinson07) January 19, 2012
Under pressure.
Proud of the creative, energetic relationship we have with our Unilever clients: true #TeamWork! #NewGenAwards pic.twitter.com/tTx9zIBlQ1
— Liquorice (@LiquoriceOnline) November 19, 2015
I’m definitely not a technophobe as my life is digital, but I do like to “go offline” regularly to get some balance in my life.
Mostly kids’ games!
Don’t copy others. The industry needs original thinkers, not copies of what has gone before. To create change requires a different way of thinking, so be yourself.
Simple as that. Follow Carter on LinkedIn, Twitter and Facebook; and Digitas Liquorice on their LinkedIn, Twitter, Facebook, and Instagram feeds for the latest updates.
*Interviewed by Leigh Andrews.