The event took place on the 19th May 2011. Attendees were some of the best known personalities in the media industry. A special mention for Nestlé, who won the coveted overall category accolade, as well as the street furniture category prize for its KIT KAT 'bench' advert .
The full list of 2010 OHMSA Award winners and finalists are:
Campaign: Rust
Agency: King James
Client: Allan Gray
Campaign: Ayoba Vuvuzela
Agency: Metropolitan Republic/Jupiter Drawing Room
Client: MTN
Campaign: Bench - take a break
Agency: Nestlé
Client: KIT KAT, Nestlé
Campaign: Stimorol
Agency: Ogilvy and Mather
Client: Stimorol
Campaign: Graffiti
Agency: MorrisJones & Co.
Client: Natrelax
Finalists: Hyundai Vuvzela by Jupiter Drawing Room/Metropolitan Republic; Coca Cola crate man by Animal Farm and Art at Work.
MediaShop (Johannesburg)
Campaign: Bench
Agency: Nestlé's agency
Client: Kit Kat
Finalists: Bell's Scotch Whiskey by King James; MTN Ayoba Flags by Jupiter Drawing Room//Metropolitan Republic.
Finalist: Lucozade, Ogilvy.
Platinum sponsors: Continental Outdoor, Primedia Outdoor, Outdoor Network
Gold: Provantage, Hirt & Carter
Silver: Ad Outpost, ComutaNet.
Prize Sponsors: Genesis thebestyoucanbe.co.za; Makes You Think, Primedia Outdoor, Incolab