"We wanted to create more interaction between ourselves and our clients as well as more awareness amongst the public about who we are and what we do.
Not only is it important for businesses to know what we can offer them in terms of exposure possibilities, it is also important to educate the public at large on what outdoor advertising entails and its creative possibilities," explains Peter Lindstrom, sales and marketing executive at Primedia Outdoor.
"At the beginning of May, the winner of the main prize briefs our studio to execute a design or may supply one of their own as long as it is within the parameters provided. It is an opportunity to expose the company, product or service to a massive audience consisting of mostly upper-income commuters."
To enter, go to www.primeoutdoor.co.za or interact on the POD Facebook page. To qualify for the main prize, entrants must have entered the weekly competition at least once, every month between February and 30 April 2011.
