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Primary & Secondary Education news

Leisure Books launches school readiness programme

12 May 2014 10:17
Leisure Books has launched a school readiness programme, Mysmartkid, focusing on the all-round development of children in the 0-6 age group.
A subscription-based continuity programme, it uses toys, tools and play-based activities to promote school readiness and the reaching of key developmental milestones in the field of early childhood development (ECD).

Leisure Books launches school readiness programme
Offers peace of mind

The programme also includes a website with an online shop for members and non-members as well as suggested activities and expert advice. It is also available in Afrikaans as Myslimkind.

John Samson, business manager of Mysmartkid, said, "The new programme is a convenient, fuss-free, value-for-money investment in your child's future. Our aim is to offer peace of mind and convenience for parents and parents-to-be who often find themselves overwhelmed by an avalanche of information, advice and childhood paraphernalia.

"It offers them a one-stop-shop solution of advice, activities and toys backed by experts to help their children reach their developmental milestones in a fun way in the comfort of their home."

Information newsletter

Members sign up to the programme on a 12-month basis. Every two months they receive a 'Smartbox' of curated items, usually toys, educational products and activities, targeted to their child's age group. Accompanying this is a full-colour newsletter packed with relevant advice and information and tips on how to use the material with their children.

A key benefit is the involvement of a panel of leading ECD experts. "Professionals from the fields of occupational and play therapy and child psychology, themselves parents, have helped develop the programme and will continue to play a key role. Their expertise and insights are instrumental in keeping the programme relevant, targeted and up-to-date."

Key benefits

The programme is available for a subscription fee of R295 every second month, which includes free delivery of the Smartbox. Members will also receive targeted age-appropriate email newsletters with additional information, advice and activities. Other key benefits include:
    • Free welcome gifts of a children's backpack (valued at R175) and an exclusive handbook, written by an occupational therapist, giving parents a step-by-step outline of their child's ECD milestones
    • Member login access to the website with its free information, expert advice and ideas for further play-based activities promoting ECD milestones
    • Exclusive members-only discounts through the online shop
    • A monthly member newsletter with expert advice, tips and information for parents
    • Immediate access to an online parent forum
For more information, go to www.mysmartkid.com.
    
 
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