Okoro has over 15 years’ experience in the TV and online/digital industry across a variety of disciplines including media operations, technical accounts and product management. Responsible for leading, driving and growing programmatic buying across all VivaKi agencies in MENA, AOD was the first trading desk to launch programmatic buying in the MENA region. Who better then, to elaborate on just how programmatic delivers high-performing results?

Roli Okoro, director of Audience on Demand (AOD ™) for VivaKi MENA

In this IAB Digital Summit teaser, Okoro shares what she’s most looking forward to from this year’s line-up of industry heavyweights and personal interaction sessions with digital's leading thinkers, set to marks an evolution for digital as a field that’s no longer confined to the creative industry, but a language that savvy business leaders across all sectors must speak….

1. What are you most looking forward to from this year’s IAB Digital Summit?

Okoro: Mingling with like-minded industry professionals and hearing some of the best global talent speak about topics that will not only educate but also perhaps transform the way we do business.

2. What do you hope the audience will get out of your presentation in particular?

Okoro: I hope to not only excite the audience about programmatic executions but also make them leave hungry for more information which should hopefully, transform how they do business and where they spend their media budgets. I hope the audience will get just as much out of the Summit as I will!

They surely shall, as the summit will focus on some of the most important topics relating to the current digital landscape, including native advertising, ad blocking, diversity and transformation in SA media, measurement and media planning, and the possible effects of impending legislation.

And that’s just meant to whet your appetite for all things digital. If you’re eager to delve in deeper, click through to this podcast interview with Josephine Buys, CEO of IAB South Africa, to find out more about the highly anticipated IAB Digital Summit 2016, taking place at Turbine Hall in Johannesburg on 3 March 2016. You can also click here for the full list of speakers and watch for our in-depth coverage next week!