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Special sections | Eco-friendly, water conserving household cleanersAddis is launching its first environmentally friendly household cleaning range of products using microfiber technology. “These cleaning products do not require detergents and use very little water,” says the marketing director of USABCO - the South African manufacturer of the Addis brand of houseware and cleaning products since 1914. While this is the first range of products for the ‘green market' from Addis, reducing the impact on the environment during the manufacturing stages has been a long-standing philosophy within the company. “We recycle all our process scrap from our moulding plant and have measures in place to conserve water in our factory and administration areas.” “While the power to move the market still lies with the consumer, we believe that the responsibility to educate the consumer about ‘green' products must come from within the manufacturing company itself,” suggests the director. The products are considerably better for the environment in their day-to-day household use and work much better than conventional cleaning products due to its ‘dirt-attract' technology. This provides customers with the option of buying a product that is better for the environment without sacrificing on performance.
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