Commented Moerdyk, who is also a regular Bizcommunity.com columnist, “It's a pleasure for me to accept this position as I have long been an admirer of the high standard and valuable service Bizcommunity provides to the marketing community in South Africa. In addition they are also thriving elsewhere on the continent, creating a pan-African community.
“As Internet access speeds increase and cost of use drops, the potential for Bizcommunity is massive and I hope to make a positive contribution in continuously building the brand and its importance in the media and marketing landscape in Africa.”
Bizcommunity MD Robin Parker said he was honoured by Moerdyk's acceptance of the post and he would prove invaluable in the strategic development of the business.
Bizcommunity.com launched in 2001 and since then has grown in every way - in scope, offerings, range of products, portals, size and acceptance in the marketplace. Today, it is the B2B site of choice in South Africa and Africa for anyone wanting to know the who, what, where and why of what's happening in the advertising, marketing, media, retail and related sectors.
It enjoys a 200 000 unique user online community delivering more than 3 180 000 website pages across 30 main sections and has consistently ranked in the Top 20 member sites of the Online Publishers Association (OPA).
Bizcommunity.com has a free daily and weekly email newsletter, with South African advertising, marketing and media news, views, events and jobs on offer. More than 77000 people receive it, with consistent monthly growth. In total, the company mails out more than two million newsletter updates a month across its marketing (South Africa and Africa), retail and medical portals.
Bizcommunity's Africa Marketing & Media portal has so far launched into the following African territories: Angola, Algeria, Botswana, Cote d'Ivoire, Egypt, Ghana, Kenya, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Seychelles, Tanzania, Uganda, Zambia and Zimbabwe.
Moerdyk is the former head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal.
He now spends his time as a corporate marketing analyst and advisor as well as writing and commentating for newspapers, numerous marketing industry magazines, radio and TV shows. In September 2002 he was appointed by the state president to the inaugural board of the Media Development and Diversity Agency and in 2001 he was made a Fellow of the Institute of Marketing Management. He also serves as pro-bono chairman of the Catholic Newspaper Publishing.
