Her philosophy is very simply that one changes one's life through each and every decision one makes. These decisions become the basis for one's life situation. I couldn't agree more. Many of us “marketers” spend our days chasing deadlines, conceptualising campaigns (usually whilst cooking dinner) and writing reports to justify the masses we spend. To what end I ask?
Obsessive compulsive by nature, I often challenge myself, trying to come up with more practical, efficient and effective ways of achieving my goals. This usually happens between 4am and 4.30am while I am meant to be meditating. On one such day I began to consider if asking the 10 questions in my daily marketing activities would have an impact on both my ever-constant mission to deliver marketing results to stakeholders and my career. I decided to rewrite the questions and stick them up on my wall at the office and take a month to measure the results.
Many of the questions come back to the same point: are we making decisions for the benefit of the brand because we believe it's right or because we've always done it this way and it's easier to just do things the way they've always been done than to question? I've decided to blow them up and frame them on my wall because whenever I'm doing something it brings me right back to the focus of what I'm doing, why I'm doing and what I expect to achieve. Just a thought I had.