Qui Media launch Page Skins on What2Night.co.za, a South African first

What2Night.co.za co-founder and Director, Roberto Viola, trafficked for the first time in South Africa a Page Skin served through DoubleClick DFP. Said Richard Mullins, Director of Acceleration, "As the official agent of DoubleClick DART for Publishers (DFP) in South Africa, Acceleration are proud of their association with Qui Media, the first publisher to serve a Page Skin though DFP in the South African market."

A Page Skin is an effective, high-impact form of advertising available on What2Night.co.za. With a Page Skin the advertiser has complete dominance on a page giving the impression that the advertiser owns the page. A Page Skin offers the advertiser a complete canvas and provides the platform to push a campaign's creativity to the limit.

The launch of Page Skins in South Africa represents a milestone in a fledgling online industry. Such a step forward indicates the scope for growth that the South African market promises, a scope which to date has only been measured in potential. "It is so gratifying to see a niche publisher such as Qui Media bring such an innovative concept to the South African market,” said Jacqui Boyd, Online Media Director of Acceleration Media.

As a boutique, online only publisher Qui Media (Pty) Ltd is committed to further innovation in the online sphere. With a commitment to establish a reputable and world class ‘new media' company, Qui Media seeks to deliver on and exceed the expectations of both its customers and its users by building integrated property networks through the embrace of leading edge technology.