Site search: Please shoppers and boost your bottom line

Good site search can enable more personal and transparent shopping and, in this way, play a central role in a retailer's merchandising strategy. This can have far-reaching implications on the user experience offered, enabling higher sales and lower abandonment. This is "search as merchandising," where diverse but relevant data is made searchable, navigation is seamlessly integrated with search, and merchandising promotions are context-specific - driven by any browse selection or search, whether done on-site or through natural search engines.

The following best practices and strategies provide a fresh look at site search as an untapped merchandising tool and suggest how it can be used as part of a cohesive user experience.

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