South Africa
Retail Technology
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

BizTrendsWomen's MonthCannes LionsPendoringEffie AwardsBizTrendsTVWorld PR DayIMC ConferenceOrchids and OnionsThe Lead CreativeLoeries Creative WeekMore Sections..

In the news

Tiger BrandsAMIEBizcommunity.comRogerwilcoNielsenIQEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

MADE POSSIBLE BY:

More #WomensMonth

Trending

2 days 7 days 30 days By Industry

Subscribe & Follow

Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    US lags on cellphones' marketing potential

    They're hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA. That's in part because creating a mobile strategy and message remain a challenge.
    20 Jun 2008

    "The level of knowledge and understanding of the mobile marketplace by traditional and digital agencies doesn't really exist today," says Dan Rosen, managing director, AKQA Mobile in London, a mobile-dedicated unit of San Francisco-based digital agency AKQA.

    Read the full article

    Article courtesy of MediaPost

    Share this article
    TopicsNext
    Top stories
    More news
    Let's do Biz