Comments Johanna McDowell, MD of HMC Seswa, "When I met with Mark Mellor in London earlier this year, he was keen to add South Africa into the Firefly Communications group network. They are a highly entrepreneurial PR group of companies, one of the last remaining independent companies of their size in the UK and we were able to immediately share experiences.
"Those common interests are vital to sustain a network of agencies and I know that these will become even more useful in the future for our clients and staff."
HMC Seswa Corporate Communications has a 24-year track record in the PR industry, specifically in the IT space.
Firefly's own offices cover the UK, Ireland, France, Germany, Austria, Switzerland, and Nordic markets, while the Fireworks network of agency partners cover the rest of Europe, Middle East, North America, Latin America and Asia Pacific markets.
Earlier this year, HCM Seswa signed partnership deals with Lagos-based PR agency Compact Communications for servicing clients operating in west and central Africa and with the UK-based InfernoPR.
HMC Seswa is a wholly-owned subsidiary of Mazole Holdings.
