South African bread brand, Sasko, has brought back its once-retired mascot Sasko Sam in response to requests from the public.
He returns to grocery store shelves this month with the new Sasko Sam Yummy Premium Slices and Sasko Sam Yummy More Slices brown and white loaves.
Lungie Mnyamana, marketing executive Essential Foods, Sasko, says: “If you didn’t meet him when you were growing up, you would definitely have heard of this endearing personality, Sasko Sam.
"For several years, we’ve been receiving requests and calls to our customer care centre wanting to know where Sam went. We can now confirm that he took a little break to work on a new recipe for these amazing Sasko Yummy loaves.”
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