"This new marketing concept, which is a first in South Africa, allows the Virtual Assistant (VA) to engage with the consumer through a life size image which is projected onto a cut-out," explains Jonathan Kelsey of Joekels Tea Packers. "The life-like VA explains the benefits of drinking the premium branded tea, which is the second biggest tea brand in the world.
"We are excited about this launch which positions Joekels and Tetley as innovators and market leaders in the marketing of tea in South Africa," concludes Kelsey.
