Whilst the packaging has been updated, Dentyne’s flavours – Strawberry, Spearmint and Dentyne White remain unchanged. Dentyne also remains committed to its Good for Teeth promise - the entire range is sugar free and contains Xylitol, which is good for your teeth. Dentyne White promotes whiter teeth due to its bright beads.
In celebration of the new look and to inspire even more reasons to smile, Dentyne has also been running a social media competition on Facebook, Twitter and Instagram. The #DentyneSmile competition encourages women to post their confident and radiant #DentyneSmile for a chance to win one of two career- and life-boosting prizes, which includes a personal video advertising campaign promoting themselves, plus an opportunity to attend a one-on-one mentorship lunch with celeb mogul Minnie Dlamini.
Andrea Cloete, senior category manager of Dentyne said: “The new packaging and the #DentyneSmile competition aim to demonstrate just how your radiant smile can open doors for you and how Dentyne, with Xylitol, plays a part in creating that healthy and confident smile. We believe that the power of a smile is endless, and through this campaign we hope to empower women to gain the exposure they may need to realise their full potential.”
The new-look Dentyne Chewing Gum packs have a recommended retail price (RRP) of R11.99.
Dentyne fans can go to DentyneSA Facebook/Instagram and @DentyneSA on Twitter for more information on the campaign. #DentyneSmile
