RTD fruit juice market increases in value
The fruit juice market has four categories - fruit drinks, carbonated fruit drinks, nectar and pure fruit juice.
Fruit drinks - should have a minimum pure fruit juice content of 6%.
Carbonated fruit drinks - should provide nutritional elements of the fruit along with natural pigments and flavour in addition to carbonation effects.
Nectar - should include a minimum of 12.5% to 50% pure fruit juice content, depending on the type of fruit used. For instance, orange nectar requires a minimum of 50% pure orange juice and lemon nectar a minimum of 12.5% pure juice.
Pure fruit juice is classified into two sub-categories, unsweetened fruit juice, which includes 100% pure fruit juice and sweetened fruit juice, which comprises 70-90% pure juice, depending on the type of fruit used in the juice eg lemon - 70% minimum pure lemon juice, orange - 90% pure orange juice).
Market Trends
Channel Distribution
In distribution terms, both garage forecourts and top-end retail gained volume share to the loss of wholesale, bottom end retail, exports and on-consumption.
Regional Distribution (excludes exports)
There was a regional shift away from the Mpumalanga, Free State, Limpopo, Gauteng and Eastern Cape towards KwaZulu-Natal, North West Province, Northern Cape, Western Cape and Export.
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