The top 48 consumer goods, as voted for by South Africans, were announced at the 2013 Product of the Year Awards last night, 7 February, at the Maslow Hotel in Sandton.
Selected from over 200 products which made the finalist roll, the winners list is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company - Nielsen.
"South African consumers are becoming more discerning and will no longer fall for the hype of advertising claims of products being 'new' or 'improved', 'the best' or 'unique'," says Product of the Year (POTY) MD, Preetesh Sewraj. "Consumers will research products, try them out and voice their opinions if they are not happy. The brands are well aware of this and therefore are becoming more inventive and strategic in order to attract and maintain customers in the crowded consumer goods market."
The 2013 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and more sophisticated electronic devices and appliances.
The Product of the Year 2013 winners
PowerPlay Fruit Kick Energy Drink
Clover Danao Smooth
Nola Creamy Salad Dressing
Ready to Eat
Nola Chicken Mayo
Maggi 2-Minute Noodles Flavours of Mzansi
Pond's Flawless Radiance
Vaseline Men Eventone Expert Face Care Range
Dove Invisible Dry
Vaseline Total Moisture Range
Vaseline Men Petroleum Jelly
TLC Deep Cleanse Facial Wipes
Pampers Sensitive Wipes
GynaGuard Ultimate Wash
Handy Andy Power Cream Spray
Jik Multi Action
Samsung Galaxy SIII Smartphone
Plascon Nuroof Cool
Royco Instant Soup
Colgate Total 12 Pro-Gum Health
Pin Pop Mega
Pampers Premium Care
Lil-Lets Ultra Long Pantyliners
Contempo Rough Rider
Nair Brazillian Spa Clay Cream
Colgate Optic White Toothbrush
Comfort Concentrated Fabric Conditioner
Excellence Mousse Chocolate Brown Hair Colour
Elvive Volume Collagen Shampoo and Conditioner
Schwarzkopf Gliss Repair + Gloss Treatment
OMO Auto Washing Powder
Clover Long Life Milk
Mr. Min Express Mist
Shield Men Xtra Cool
Robertsons Herbs & Spices Bottles
HO Sun Flower Oil
KWV 3 & Cola
I&J Light & Crispy African Spice
Satiskin Blissful Berry Fantasy Foam Bath
Hipp Organic Growing Up Milk
Colgate Complete Care Mouthwash
Sewraj said POTY would continue bridging the communication gap between the consumer and manufacturer through researching new products and testing them with consumers and providing constructive feedback to companies to ensure customers got value for their money.
Launched in 2008 in South Africa and present in more than 30 countries globally, POTY is ostensibly the world's largest consumer voted programme that identifies and celebrates innovation in the consumer goods industry. Companies enter their products to be put under the critical spotlight of consumer opinion. The products entered must be less than 18 months old.
Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.
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