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FMCG News South Africa

News Retail FMCG

New English gin arrives in South Africa

No. 3 London Dry Gin, named after the London address that has been the home of Berry Bros & Rudd since 1698, it is distilled with three spice botanicals and three fruit botanicals in traditional copper pot stills.
New English gin arrives in South Africa

  • Juniper, from Italy, gives the unmistakable gin taste of pine and lavender.

  • Sweet Spanish orange peel provides freshness in the form of clean, crisp citrus.

  • Angelica root adds an earthy quality and helps to make the gin dry.

  • Moroccan Coriander seed releases a lemon flavour during distilling as well as adding a spicy, slightly peppery finish.

  • Grapefruit peel gives an extra lift of citrus.

  • Cardamom pods add a spicy, aromatic, yet warm bite.

Awards

Described as the epitome of a London Dry Gin, it has won awards on an annual basis - the last being a Gold Medal in the London Dry Gin category at the International Spirits Challenge in May 2012. Others include:

  • Best Overall Product, Harpers Design Awards 2011

  • Best White Spirit, Harpers Design Awards 2011

  • Winner Design & Packaging at FAB Awards 2011

  • Best Gin in the World, Wine & Spirits Wholesalers of America 2011

  • Best in Show, Wine & Spirits Wholesalers of America 2011

  • Double Gold Medal, Wine & Spirits Wholesalers of America 2011

  • Chairman's Trophy, Best Gin for a Negroni, Ultimate Cocktail Challenge 2011

  • Finalist, Best Gin for a Martini, Ultimate Cocktail Challenge 2011

  • Finalist, Best Gin for a Gin & Tonic, Ultimate Cocktail Challenge 2011

  • Finalist, Best Gin for an Aviation, Ultimate Cocktail Challenge 2011

  • World's Best Super Premium Gin, The Spirits Business 2010

  • Gin Master, Design and Packaging, The Spirits Business, 2010

  • Number One for Botanical Intensity, Imbibe, 2010

It will retail in South Africa at R320.

For more information, go to www.no3gin.com.

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