For those who wish to tackle weight-management but also have food intolerances and allergies, Herbalife has introduced 'Formula 1 Free From' shake in South Africa. An advanced nutrition shake containing no soy, lactose or gluten, it still provides all the protein and key nutrients needed for sustained energy and is an ideal meal replacement.
The most common allergens are gluten, lactose and soy, and allergies are identified through the body's inability to process certain foods. Gluten is a protein found in wheat, rye and barley and is strongly linked to Celiac disease. Lactose intolerance is estimated to affect 75% of adults worldwide, who have shown increasing intolerance during adulthood. Soy allergies affect 300 million people worldwide.
In 2009, the food intolerance market in EMEA had a retail value of €2.5 billion.
"We are excited to be bringing this innovative product to South Africa. Our global network allows us to conduct research efforts to create products that will make a positive and sustained difference in people's lives," says Lesley-Anne Thornton, country director for Herbalife Southern Africa.
Clinical studies conducted by the University of Ulm in Germany have shown that daily usage of meal replacement shakes contribute to weight management along with moderate exercise. The study shows that when counting calories, drinking two Formula 1 shakes as meal replacements is a more effective way to manage weight than a conventional food diet. Key benefits:
- It provides a healthy, allergen-free meal and sustained energy
- It provides cleansing antioxidants, twenty-two vitamins, fibre, herbs, pea protein, pomegranates, blueberries and plant based carbohydrates
- It contains fewer than 230 calories per shake. Each 250ml shake provides 17.8g of pea protein when mixed with cow's milk, and 17g when mixed with soymilk.
For more information, go to www.herbalife.com