More than 25 recycling bins bearing the “Give It Back” logo will be placed throughout the complex in Bryant Park including the lobby, hospitality lounges and backstage areas during Mercedes-Benz Fashion Week Fall 2009 Collections from 13 - 20 February.
“Recycling at the tents is an easy way for all Mercedes-Benz Fashion Week attendees to do their part to protect the environment and minimize waste,” commented Fern Mallis, Senior Vice President of IMG Fashion. “We are grateful to Coca-Cola Recycling for helping us create a new and important tradition of recycling during Mercedes-Benz Fashion Week.”
Coca-Cola Recycling worked with New York recycler, Boro Recycling Inc., to establish a recycling program to meet the needs of the more than 100,000 attendees during the eight days of shows, events and activities. Boro will be making multiple pick-ups onsite each day to ensure a smooth operation. The collected materials will then be sent to recycling processors throughout the northeast to be reused in new products. Coca-Cola Recycling estimates that 11,000 thousand pounds of recyclables will be collected during this effort alone.
