Fan or not, there's no denying that Cliff is a character. Whether he's celebrating the death of a controversial politician, or interviewing Jesus on his radio show, he creates controversy and makes a show of it. For his social media followers this, his "independent" opinion, is often seen as the best part of Cliff.
However, just how independent is this independent opinion?
A "social media rate card" received by Memeburn - verified as genuine by his representatives - proved a rumour that had been making the rounds on Twitter that the jock has been pitching his Facebook and Twitter accounts for advertising and endorsements.
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Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
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